The Watsons Go to Birmingham - 742 Words

In order to understand the characters, or character from the movie, The Watsons Go to Birmingham, you have to first understand what the movie is about. This movie is about an African American family during the summer of 1963. This family consists of the father (Daniel), mother (Wilona), their two sons Kenny and Byron and their daughter Joetta. The Watson family lives in Flint, Michigan, but decided to take a summer trip down to Birmingham to visit Wilonas’ mother. The planned trip was to get Byron, their juvenile delinquent son, to realize that he needs to get his act together. But as the weeks pass by in Birmingham, they realize how much they love Michigan and would rather be back at home. The character I would like to dissect, is their fifteen year old son Byron. To me, Byron was the only character that went through a major change over the summer of 1963. Byron showed characteristics and actions of how the Europeans used to treat African Americans, but as the movie progresse s Byron starts to change and embrace his family and race more. In the beginning Byron was rebellious, unconsciously wanted to be white, and had a nonchalant attitude but then he changes and becomes comforting to his little brother Kenny. In the beginning of the movie, the family is sitting in the livingroom, bundled together because of the cold weather in Michigan. Byron has an attitude and he is sitting in the love seat by himself, kind of far off from the family. The father and mother tells ByronShow MoreRelatedThe Watsons Go to Birmingham - 1963532 Words   |  2 Pagesyou ever been treated unfairly? Well, in the book The Watsons go to Birmingham in 1963 they were in the middle of the civil rights movements, they were fighting to be treated equally. The main theme is stopping segregation here are three examples ,the Watson family couldnt go to the same school as whites, they couldnt use the same restrooms, they couldnt go to the same church in peace. In the south, African Americans could not go to the same school as the white children. That made themRead MoreAnalysis Of The Film The Watsons Go At Birmingham Essay959 Words   |  4 PagesAMST 301 Professor Linkletter September 14, 2016 My Project: Analysis of the film The Watsons Go to Birmingham 1. I will use the following course reading in my analysis: Wallace Thurman, â€Å"The Blacker the Berry†. 2. I will use the following lecture material in my analysis: lectures from section on race to be determined and the lecture on racial identity. 3. I will analyze my subject (The Watsons Go to Birmingham) from the perspective of: race. 4. I will need to do dependent research on the followingRead MoreThe Watsons Go to Birmingham, by Christopher Paul Curtis2120 Words   |  9 Pages Introduction Christopher Paul Curtis wrote The Watsons Go to Birmingham—1963 throughout the course of 1995. The novel follows the Watsons, a black family living in Flint, Michigan during the Civil Rights Era. In a historical context, 1963 and the early 1990s have far more in common than one would expect. The Civil Rights Act was passed in 1964 following the church bombing in Birmingham, and yet race-based discrimination remains a problem even in our modern society via passive racism. This paperRead MoreShruti Dhody. Professor Wiblin. Watsons Go To Birmingham852 Words   |  4 PagesShruti Dhody Professor Wiblin Watsons go to Birmingham Essay April 3, 2017 Prejudice and Discrimination in â€Å"The Watsons go to Birmingham-1963† â€Å"The Watsons go to Birmingham-1963† is a playful, yet thought-provoking novel written by Christopher Paul Curtis. This book tells the story of the Watson family living in Flint Michigan during the 1960’s. The narrator of this playful, interesting novel is the youngest son of the Watsons, named Kenny. This book portrays both the intense and devastating strugglesRead MoreThe Watsons Go To Birmingham By Christopher Curtis And 16th Street Baptist Church Bombing?830 Words   |  4 PagesIn the two texts, â€Å"The Watsons Go to Birmingham,† by Christopher Curtis and â€Å"16th Street Baptist Church Bombing,† by Jessica McBirney the authors both use the church bombing event to develop their own central ideas. In the text, â€Å"The Watsons Go to Birmingham,† by Christopher Curtis the central idea focuses on how the event affected a few families personally, and the whole community in a different way. This is shown when the main character Kenny thinks his sister was killed in the bombing, thoughRead MoreRacism Is Not A Secret Against Black Men853 Words   |  4 Pagessecret against black males and it is typically barefaced without apology. Christopher Paul Curtis retells history in The Watson’s Go to Birmingham-1963 using the theme of hate, utilizing the character of Byron to symbolically embody the aptitude we share to be cruel or the capacity to stand up towards cruelty. African American Review should consider The Watson’s go to Birmingham-1963 as a part of the literary tradition to solidify the body of work presented by Curtis as a true representation of the AfricanRead More Parenting Style of the Watsons Essay1711 Words   |  7 Pagesneglectful/uninvolved (Forsyth 376). In the extremely funny children’s book The Watsons Go to Birmingham-1963, the author Christopher Paul Curtis uses the family’s life and adventure as a way of showing many characteristics of a particular parenting style used on the children. The main focus is on Byron and what effect the parenting approach has on the child’s behavior. Throughout this essay I am going to argue that the Watsons, as parents, use the authoritative parenting style and that the parentingRead MoreEssay on Birmingham 19631346 Words   |  6 PagesIn April and May of 1963, Birmingham, Alabama was a focal point for the civil rights movement. Birmingham was home to one of the most violent cells of the KKK and violence against black people was so commonplace (especially in the form of explosives) that it was referred to as â€Å"Bombingham.† It was these conditions that lead Martin Luther King to arrive and organize a series of non-violent protests in the city. These protests were relatively low key and weren’t very well attended. This was dueRead MoreElijah of Buxton1531 Words   |  7 Pagesserious and the lighthearted: as Langston Hughes said of the blues, not softened with tears, but hardened with laughter. He has already received a Newbery medal and an honor for two novels rooted in the experience of black Amer icans: The Watsons Go to Birmingham--1963 and Bud, Not Buddy. His latest book is another natural award candidate and makes an excellent case, in a story positively brimming with both truth and sense, for the ability of historical fiction to bring history to life.Elijah FreemanRead MoreFirms should seek to â€Å"get their own house in order† before seeking to manage suppliers1809 Words   |  8 Pagesproduct specifications, make an efficient and able supplier search, make a buying step, select a supplier, make an order-routine specification and conduct a post-purchase performance review. Once this process is harnessed over time; the next step to go bigger; to expand. (http://www.smartcompany.com.au/marketing/sales/22378-20111007-marketing-strategies-organisational-buyer-behaviour.html) To further elaborate: Recognize a problem- anticipate and plan for purchase on a routine basis Acknowledge

Critical Thinking Essay example - 1031 Words

DMBA 610 Individual Paper Assignment Week 2: Critical Thinking and Decision making Assignment: Individual Paper Assignment: Individual Paper (15%) Your instructor will post a business memo that you will need to analyze applying the critical thinking model discussed in Asking the Right Questions. In a short paper (7-8 double-spaced pages) apply all of the steps of the critical thinking model to assess the arguments made in the memo. Include all of the steps. Leaving out discussion of steps will adversely affect your grade. Although not necessary for a passing grade, answers to some of the questions may be enhanced by doing additional research. Remember that your task here is to evaluate the authors argument as†¦show more content†¦| Identifies the most important ambiguous words and phrases in the article and succinctly explains the effect ambiguity has on the author’s reasoning. | Demonstrates general understanding of concept of ambiguous phrases and identifies some. | Does not demonstrate understanding of ambiguous phrases; does not identify key ambiguity in the memo, includes laundry list of phrases without explanation. | 4 or 4 and 5What are the value assumptions and conflicts?What are the descriptive assumptions? | Demonstrates solid understanding of value conflicts and assumptions and descriptive assumptions, clearly identifies and succinctly discusses the major descriptive and value assumptions and value conflicts in the memo. Demonstrates clear understanding of the difference between value assumptions and descriptive assumptions. | Demonstrates some understanding of descriptive and value assumptio ns and value conflicts, identifies some and provides satisfactory explanation of their effect on the argument. May have some confusion over definitions, but generally demonstrates understanding of the concepts. | Does not demonstrate understanding of descriptive assumptions, value assumptions and/or value conflicts. Omits discussion and/or confuses the concepts. | 5 or 6. Are there any fallacies in the reasoning? | Demonstrates solid understanding of the concept of reasoning fallacies and identifies the most important fallacies in the argument by name and discusses theirShow MoreRelatedCritical Thinking1715 Words   |  7 Pagesï » ¿KENYATTA UNIVERSITY SCHOOL: HOSPITALITY AND TOURISM DEPARTMENT: TOURISM UNIT CODE: UCU 103 UNIT TITLE: INTRODUCTION TO CREATIVE AND CRITICAL THINKING GROUP MEMBERS NAMES: REG.NO. CONTACTS SIGN GEOFFREY A.G T12S/8705/2013 0728812037 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. PETER WAMBUI T12S/19590/2013 0726581625 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ROSE WACHIRA T12S/21534/2013 0717236599 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... NASSIUMA PURITY T12S/21394/2013 0702057789 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... RADHI OLANG’O T12S/19632/2013 0704290026 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHEMUTAI DAISY T12S/19632/2013 0702645207Read MoreCritical Thinking2910 Words   |  12 Pagescreate the correct and fast solution to solve our problems. One of the ways is to think critically. Thinking is a good process but thinking alone will not help us to develop our minds. That is when critical thinking may take place. Critical thinking is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Using critical thinking one makes a decision or solves the problem of judging what to believe or what to do. It helps us to buildRead MoreCritical Thinking1324 Words   |  6 Pagespaper explores critical thinking skills and teaching them in an educational setting. Teaching critical thinking is highly debatable. Many feel as though it is not a necessary skill that needs to be learned and others feel as though it is not a skill that can be taught. In this paper I will discuss what critical thinking is and ways it can be taught in an educational setting. Teaching Critical Thinking Skills in Schools For many years critical thinking has been an importantRead MoreCritical Thinking3288 Words   |  14 PagesCritical Thinkers and Education A Teachers Goal Bia Mcgrue Scypion EDU372: Educational Psychology Prof. Jimletta Vareene-Thomas 2/20/2016 Critical Thinkers and Education A Teachers Goal Throughout life we are challenged and we encounter an abundance of issues or problems that we need to solve. Some problems that can be resolved effortlessly and efficiently but other obstacles may require a more critical and creative thinking to overcome. When it comes down to thinking to solve problemsRead MoreCritical Thinking975 Words   |  4 Pageseliminated to strengthen the authors argument?†¨.†¨You can also support your assignment using the critical thinking concepts from previous chapters with points on evidence, confirmation bias, the authors communication and research skills, manipulation of language, use of reason, emotion, open-mindedness vs. narrowmindedness, the three-tier model of thinking, resistance and barriers to critical thinking, etc.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Assignment Expectations: Your assignment should be a minimum of 500 words (this does notRead MoreCritical Thinking . Critical Thinking Is A Major Component862 Words   |  4 Pages Critical Thinking Critical thinking is a major component of the nursing process. Critical thinking is define as, â€Å"that mode of thinking—about any subject, content, or problem—in which the thinker improves the quality of his or her thinking by skillfully taking charge of the structures inherent in thinking and imposing intellectual standards upon them† (Paul and Eder, 2012). Nurses who critically think about their patients have a better chance of solving the patient’s problems quickly and successfullyRead MoreCritical Analysis On Critical Thinking1311 Words   |  6 Pages Critical Self Reflection Essay Critical thinking has been defined as the ability to be a disciplined thinker by using clear, rational, open-minded, and informed by evidence. Critical thinking is a skill that takes years of practice to master. In this essay I will reflect on my personal stage of critical thinking and what strengths and weaknesses I currently have. This personal reflection will include what challenges I will face to advance my critical thinking skills and what requirements a criticalRead MoreCritical Thinking : A Critical Thinker1230 Words   |  5 PagesCritical thinking is the process of analyzing certain problematic phenomena or ideas, along with its complex dynamics, in order to theorize healthier and more productive solutions. Critical thinking juxtaposes its noun form by describing the critical thinker, in which society is constantly and heedlessly creating. This is the direct result of the systematic nourishment of societal prejudices, misogyny, and inequality, which only contrives devastati ng and life changing events in its victims livesRead MoreCritical Note On Critical Thinking1137 Words   |  5 PagesKristen Hofner Final Assignment on Critical Thinking The key variable in determining the quality of what I learn in college is due to my thinking. My professors have played a role in my learning, with some of them helping me learn more than others, but even the best professors will be very little help to me if I’m deficient in the critical intellectual skills essential for learning. Over the semester I have seen significant improvement in my time management skills and reasoning and writing skillsRead MoreCritical Opinion On Critical Thinking1585 Words   |  7 Pages Critical thinking involves evaluating and analyzing data in order to form a reasonable judgment about a particular topic or idea. It is not simply believing a subject matter because someone in authority or expertise said it, but challenging those arguments in order to form a well thought out conclusion. A critical thinker will normally not accept an answer without reasoning; they require evidence to validate or prove their conclusion. The ability to reason logically is a fundamental and disciplined

Interactive Customer Website Cosmetiks Limited

Question: Discuss about the Interactive Customer Website for Cosmetiks Limited. Answer: Introduction This proposal is met to offer innovative solutions to the companys customers reduced numbers, through it, Cosmetiks limited will be able to develop strategic ideas that will fulfil the need of the consumers while facilitating future companys endeavours. As a leading cosmetic company, the overall business has relied on the standard structure set at its foundation to sell products and increase the customer base. However, things have changed, majority of the customers are now young people most of who are the millennial generation and as seen time and again, are a generation that requires easy, fast and efficient systems. Their demands cannot be met by the traditional systems where they have to go to a companys shops or store to buy their products. This proposal offers the solution to this problem while maximising on the currently available resources. The need for a company website According to Maddie Grant (2015), the millennial generation is quickly taking over the world and with that, they expect speed in every aspect of their lives. They prefer online shopping and quick online customer reviews as compared to physical interactions with company employees. Moreover, their preferences are facilitated by the instantaneous access to information that is enabled by the internet. In addition to this, the current breed of customers grew up with apps that meet their every demand without failure, else they dump them and move on to others that do so. Furthermore, all modern day thriving businesses strive on modern online systems, be it food purchasing sites to transport services among many others. In light of this information, the company needs to adapt to this new order for survival and for maximum customer satisfaction. Today, the average person spends over five hours a day online and as of 2015, these numbers were said to increase considering television views and even reading are now considered online activities (eMarketer, 2015). Furthermore, even without considering online activities, the average person is also said to use electronic devices eight hours a day including checking their mobile phones when they sleep. These numbers effectively mean people spend more time on their devices than they do sleeping (Davies, 2015). Moreover, it is because of these numbers that all companies are seeking online platforms to expand their customer base, from using websites, social media platforms and even blogs. Cosmetiks lacks this outlook and for a long time has relied on its renowned name to make sales and expand its customer size. Employing an interactive website will not only serve as a tool to reach the millennial generation but will also improve the companys brand. Furthermore, a website is a good bet on offering a good first impression on the customers themselves. Again, most purchases today are first made through an online search, and in doing so a consumer is able to pass judgement on the products sold and on the company itself. Moreover, unlike before people no longer do window shopping instead they peruse products via online platforms where based on what they see make the decision to buy the product. In addition to this, online reviews posted by other customers serve as better marketing tools as compared to product advertisements (Nicole, 2014). As a solution to these demands, the company should develop an interactive website that would offer an array of services including customer enquiry services and purchase services themselves. The said website would have the normal website outline but with the inclusion of an online, active customer platform. This customer platform would be characterised by private profiles created by the customers themselves. Through these profiles, the company would have a one on one interaction with every prospective client, which again is a renowned way of convincing prospective customers. Moreover, one on one interactions is known to create a sense of ownership and worth to the customers who feel valued by a business (PWC, 2016). A projects success is determined by the companys ability to make strategic decisions that are driven by its goals. Similarly, the website in question must be analysed prior to developing it. First, comprehensive research is needed into the technical tools, options and mechanisms to be used. These items are determined by the objectives set by the company, in this scenario they would be; to improve our customer base, improve customer interaction and ultimately increase the profit margins. Technically, a website development starts with a domain name, where a company choose a unique identifier that is later used to market the brand. Moreover, a good domain name is important as its used to optimise search engine options. In essence, the domain name used should be something the clients associate the company/business with e.g. renowned names in cosmetics or even the name cosmetics itself (Marsan, 2016). Finally, the website should have the tools to facilitate mobile access, this because han dheld gadgets are the most used devices in the world. When the developing a website the most logical thing to do is to start with a clear cut information structure, where all the relevant information is provided. The basics, such as what the company does, where, who, questions and answers should be at the forefront. After providing the basic information, the website should then delve into the details answering the customers queries in detail. Furthermore, the website should also maintain a goal oriented structure where certain items are grouped into one. Most customers have a need to get precise information and for this to work the website must only show the relevant information. Finally, the website should be customizable for the needs of different customers who have different needs and desires (Idler, 2012). Development options Several options are available when developing a website however they are determined by need, cost and time available. The first option is to develop a website using a website builder however, this method is appropriate for small businesses with little content. Secondly, option is to develop a website from an existing template but this option may be liable to loyalty costs and may lack the necessary development tools. Finally, hiring a professional website development company that would apply the concepts of content management system to develop a customised website (Soderlund, 2015). This is the best option as it provides the company with the freedom to determine the structure, access and size of the website (Katkin, 2015). Cost and development schedule Custom websites are the most expensive websites to develop having an average cost of between 20, 000 to 100,000 dollars. However, the cost is determined by the project quota which includes the number of pages, response, SEO guarantee, database integration, e-commerce services and customer management services (Webpagefx, 2017). Since the proposed website requires all these items the maximum cost would be expected, however, the cost should serve as a substantial investment to the success of the business. Moreover, with a responsive and interactive website the amount spent developing the website can be easily recovered owing to our already established customer size. On the other hand, the timeline for the website development will depend on the milestones set, including; design, content material development and programming. However, a comprehensive website should follow the following basic timeline. Conclusion Innovation and technological development is the key to the success of any business, its because of this objective that big companies such Apple, Microsoft and Google invest heavily on new products and development tactics. For a cosmetic company, the market competition is too high to depend on old systems for the success of the business. Moreover, other competitors in the same field also seek to apply similar channels to enhance their customer outreach. Therefore, as a business, the company should invest in the basic form of technology to improve the chances of survival. Furthermore, having mastered the basics of this new innovation such as those suggested by the interactive website, the company can then develop other channels to maximise the outcome of the business. In conclusion, the proposed website is not a supplementary product for the business success but a necessity for the survival of the business in the modern competitive market. Recommendation The current society is characterised by a global market where people can buy products from different countries and continents than the ones they live in. Such efficiencies and resource availability are enabled by facilities such as online marketing shopping and online interaction. The proposed website offers many advantages unmatched by any other business module. Furthermore, developing the said website should be the foundation of modernising the company which is currently stuck in the traditional ways of doing business. In the future, the company should invest in other online interactive platforms such as blogs and even social media platforms. Moreover, investing in an online marketing department that solely focuses on online activities and customers could serve to boost the companys online presence. This department would be responsible for establishing a strong online footprint by ensuring the companys visibility and presence are maintained. In addition to this, the said department could engage with customers over social media platforms to understand their desires and preferences. This customer input would then help the company develop better products geared towards their needs. Domain Name This is form of identification, used to uniquely identify a given IP addresses that uniquely identify a website. For example consider the website designated by https://www.cosmetiks.com/index.html, the domain name in this instance is cosmetiks.com. SEO Search engine optimization is the overall processes that determine the visibility of a given website in an unpaid search engine result. In essence, how quickly can a customer find a companys website from a search engine e.g. Google? References Davies M. (2015). Average person now spends more time on their phone and laptop than SLEEPING, study claims. Mail online. Retrieved 14 January, 2017, from: https://www.dailymail.co.uk/health/article-2989952/How-technology-taking-lives-spend-time-phones-laptops-SLEEPING.html Grant M. (2015). Speed and Trust - Why Millennials Need Both. Higher logic. Retrieved 14 January, 2017, from: https://blog.higherlogic.com/speed-and-trust-why-millennials-need-both Idler. S. (2012). Top 9 Guidelines For A Better Content Organization. Usabilla blog. Retrieved 14 January, 2017, from: https://blog.usabilla.com/the-ultimate-guide-to-content-organization-in-web-design/ Katkin Z. (2015). What does a website cost? Atilus. Retrieved 14 January, 2017, from: https://www.atilus.com/what-does-a-website-cost-web-site-development-costs/ Nicole L. (2014). 3 Reasons Websites Are Vital for Small Businesses. Forbes. Retrieved 14 January, 2017, from: https://www.forbes.com/sites/nicoleleinbachreyhle/2014/09/29/websites-for-small-businesses/#63c27d5a4318 UPANUP. (2017). Website Timeline: A Plan for Success. Retrieved 14 January, 2017, from: https://www.upanup.com/blog/website-timeline-plan-success Webpagefx. (2017). How Much Should a Website Cost in 2017? Design services. Retrieved 14 January, 2017, from: https://www.webpagefx.com/How-much-should-web-site-cost.html

The author wishes to acknowledge Essay Example

The author wishes to acknowledge Essay The author wishes to acknowledge with the profound gratitude to his mother for the help and time she gave in doing this research, his father who was always there to support and ask if there were any problems. Sincere thanks is given to many friends for the inspiration and encouragement that she needed, the undying support and guidance by his friend Denice Van Del Rosario, Mariel Dela Cruz and above all, utmost debt is due to the LORD GOD for all, the strength, guidance, help and will power that HE showered unto me while doing and finishing this research work. DEDICATION This research work is lovingly dedicated to the Filipinos who inspired the author, his parents who gave their time in supporting the researcher, his friends who gave the encouragement and most of all, this is dedicated to the person who gave everything. The spiritual life, strength, will power and guidance of creator of all humans our dear LORD. CHAPTER I We will write a custom essay sample on The author wishes to acknowledge specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The author wishes to acknowledge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The author wishes to acknowledge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer INTRODUCTION BACKGROUND OF THE STUDY Alzheimers disease is known as mental deterioration and total incapacitation of the mind. It is known that almost all American people have this disease. Relatives of these persons neglect them and give no importance to their living. Hence, there are still some people ask what is the main cause of Alzheimers Disease, its signs and symptoms and the way how to develop the well being of the person. With this kind of problem the author find in himself the interest that is needed to support and guide other people that such a disease occur. Problem: What is the real cause of the disease, the signs and symptoms that occur in patients and how to improve patients well being? Hypothesis: Alzheimers disease is known to exist by mutation. Loss of memory, reasoning and hyperactivity are some of its signs and symptoms. SCOPE AND LIMITATIONS The author limits his studies on: 1. The cause of Alzheimers disease 2. The biochemical changes that occur in Alzheimers disease patients 3. The sign and symptoms 4. Some useful ways to maintain and improve patients well being 5. The ratio of Americans affected by the disease 6. The pharmacotherapy in Alzheimers disease OBJECTIVES The author finds an interesting in choosing this topic because he wants to: a. Awake the Filipinos and government that Alzheimers disease and it will be dreadful to our country. b. Awake the interest of the doctors as well as researchers to find some ways or medicines to prevent or stop the disease. c. Interest the doctors to find the real cause of this disease and to find out whether it is a gene factor or nor. RELEVANCE OF THE STUDY In the present study of our country as well as the past situations the Philippines is dealt with so many problems. A problem in the environment, which until now not yet given a solution. Another problem which our country faces is the political problem that gives us burden in bringing up our economy, economical problem is the main and major problem of our country today specially all the disasters an catastrophes that had happened and is happening now. The Filipinos knew that our country has different institutions that will help the government solve the problems which we are dealing with, such institutions are UNICEF* which is an institution for children, the FAD* which gives us information about agriculture and PMHA* which gives us information regarding mental health, mental retardation and organic brain syndrome. These institutions help the government in up bringing our economy and help people gain informations regarding different ailments. Philippines is known its abundant natural resources but all of these have not given us the opportunity to raise our economy. Maybe because the way our government runs or maybe it is the people who do nothing. That is the question? with so many problems and disasters which our country faces the author wants to awake the interest of the Filipinos in being a good citizen of our country, in order to solve those problems that we are facing and from there we will be ready for the new obstacles and disasters that will happen to us. and because we are strong and we have the so called unity we can withstand any problem or catastrophes that will happen again. DEFINITIONS OF TERMS Alzheimers Disease characterized by gradual loss of memory, confusion, loss of reasoning, total incapacitation, brain degeneration and death. Autopsy an examination of a dead body to find the cause of death. Dementia is a lingering disease; it can be progressive, remain static or fluctuate. Diagnosis the act of fact or deciding the nature of a disease by examination or observation. EEG (electroencephalogram) tracing the brain waves made by an electroencephalograph. Neurons nerve cell body and all its processes. Postmortem analysis or relating to an event. Senile Dementia an irreversible mental deterioration and memory loss that is almost accompanied by numerous other difficulties in mental function. Senility is a pattern of progressive deterioration thought and behavior related to irreversible brain damage. CHAPTER II REVIEW RELATED LITERATURE Merritts Textbook of Neurology, 7th edition, edited by Lewis P. Rowland. This book gives us with the information regarding Alzheimers disease. This textbook mainly deals with the diseases of the brain and nervous system. on page 508, having the title Ataxias and dementia which was contributed by Robert Katzmen gives us a birds eye view regarding the disease. New and Completed Medical and health Encyclopedia authored by Richard J. Wagman. On this book, chapter 1 deals with definitions especially presenile which is known as Alzheimers disease. It also give us diagnosis in the disease. Correlative Neuroanatomy and Functional Neurology, by Chusid Discusses some characteristics of the disease and some changes that occur in the brain. World book Medical Encyclopedia, 2nd edition. All about definitions regarding health and diseases. Britanica and Lexicon Encyclopedia under letter A Gives information regarding Alzheimers disease. Science journal, Vol. 3 p. 2. In this journal discusses how to develop or improve patients well being Organic Mental Disorders This book gives us information regarding different disease and example of how to care patients and treat them, in this book it also gives us information on what to do with the patients and some Pharmacotherapy are also given. CHAPTER III METHODOLOGY The method used by the author in this research work is the description type of method. At first, the researcher was confused on what method to use. But the, when the author finished reading all datas and gather them. He then came up with a method which is descriptive type of methodology. The researcher thinks that in order for the readers to understand this topic easily he used this method. And because it is based on facts and not by the knowledge of anybody we can have an analyzation regarding the research work CHAPTER IV (PRESENTATION OF FINDINS AND INTERPRETATION) HISTORY Fist described in 1906 by a German neuropathologys Alois Alzheimer. Alzheimers disease is though to occur in about the ratio of 1 case of senile dementia. For many years, the term Alzheimers disease was limited to the description of cases with an onset in the presenism, that is, before the age of 65. Clinical pathologic, ultra-structural, and biochemical analyses indicate that Alzheimers disease and senile dementia a single process; there is now a consensus to consider a single disease. The occurrence of the disease is indicated in the brain by the growth of so called neurotic plaque, constituting of degenerating nerve terminals and other materials and by the appearance of fibrous structures, called the neurofibrillary tangle within nerve cells. Thus, for such changes are observable only through autopsy, but emission tomography may yet become a diagnostic tool. One cause of the growth of a decline in the brain production of acetylcholine or important neurotransmitter. Disease brains also metabolize glucose at diminished levels, particularly in the cortexs posterior parital lobe, and abnormally high levels of aluminum and silicon occur in disease region. DEFINITION Alzheimers disease It is a condition affecting the brain, resulting in a rapid and severe deterioration of mental capacities. A brain disorder which affect both memory and reasoning abilities. Victims of Alzheimers disease, which is a form of acute dementia, or mental deterioration, undergo various changes. These include ability to concentrate, anxiety, irritability, agitation, withdrawal and petulance that keep them or less their way. They may have temper tantrums and engage in obsess ional behavior such as repeatedly washing dishes. This disorder is characterized by progressive dementia and dysphasia. It is degenerative brain disease characterized by death of nerve cells in the convulsion of frontal and temporal lobes of the cerebrum. This disease is the major cause of presenile dementia (dementia not associated with advanced age) and is also the largest single cause of senile dementia and irreversible mental deterioration and memory loss that I almost always accompanied by numerous other difficultie s in mental function. Among its effects are speech disturbances, severe short term memory loss and disorientation leading to progressive loss of mental faculties. It is a neurological disorder of the brain. Once thought rare, because it was believed to be associated with the relatively rare case of presenile dementia, which strikes persons in their 40s and 50s, it is now considered that largest single cause of senile dementia. SIGNS AND SYMPTOMS Alzheimers disease presents as progressive dementia with increasing loss memory, intellectual function, and disturbances in speech. In the initial stages, there is a slight dulling of intellectual faculties. Thought process is slowed, ability to perform in the social and economic spheres is impaired and memory is defective. Disturbance of speech functions is a common early symptom. To these may be added various apraxia and various types of agnosias. If the patient has into deterioration, he or she may become depressed, and depression is seen in about 25% of the patients. Agitation and restlessness are also common. Motor signs are common early in the course, but as the disease progresses, reflex changes may be noted and a slow, shuffling gait develops. Myoclonus and convulsive seizures occur in some patients late in the course. The clinical picture in the terminal stages is strikingly consistent. Intellectual activity cease and the patient become meek and are reduced to a vegetative condition. Generalized weakness and contradictions may develop in the terminal stages. Control of bowel and bladder function is lost. Commonly, the first clue maybe demonstration of unusual unreasonableness and impairment of judgment. The patient can no longer grasp the content of the situation at hand and reacts inappropriately. Memory gradually fades and recent events are no longer remembers, but events that occurred early in life can be recalled. T he patient may wander aimlessly or get loss in his own house. There is progressive deterioration of physical progression of the process, and the patient becomes confined to bed at quite helpless. This person may also be anxious, active, aggressive and impulsive delusions, hallucinations and confabulation may be observed. Memory impairment is usually severe room locations on the ward and has to be led to these areas. CHARACTERISTICS Postmortem brain studies have demonstrated characteristic changes occur in Alzheimers disease. (1.) Neurofibrillary tangles that appear to be irregular masses of neuro-filaments may take part in salutatory movements essential for exoplasmic flow might deprive the axon of essential protein and lead to neural dysfunction. Impaired intracellular function could then lead to an accumulation of toxic metabolites and cell death. Some factor affecting cytoplasmic protein may be involved in this disorder. (2.) Neurotic plaques (deposits that show neuro denervation). Neurotic plaques are compose of degenerating nerve terminals, reactive glial cells and fibrous material called amyliod. (3.) Granulovascular degeneration (fluid deposits and granulation in the neurons), and (4.) reduced enzyme activity particularly of noradrenalin and of choline acetyltranserase, which is required in acetylcholine synthesis. BIOCHEMICAL CHANGES Despite the devastating clinical changes that occur in Alzheimer disease, relatively few biochemical changes differentiate postmortem Alzheimer brain tissue from that of age-match normal individuals. The most consistent change is 50% to 90% reduction of the activity of choline acetyltranserase in the cerebral cortex and hippocampus. Because choline acetyltranserase, which is the biosynthetic enzyme for acetyl-choline, is found only in cholinergic neurons, it appears likely that there is selective loss of cholinergic neurons, particularly in cholinergic projection pathway from deep nuclei located in the septum near the dialogical bond of broca to the hippocampus, and from the nearby basal nucleus of meynert to the cerebral cortex and hippocampus of a normal compliment of postsynaptic muscarinic receptors. The degree cognitive deficit measured during life is roughly proportional to the loss of choline acetyltranserase. PATHOLOGY Alzheimer disease is characterized by atrophy of the cerebral cortex that is usually diffuse, although it may be more severe in the frontal and temporal lobes. The degree of atrophy is variable. Brains of affected individual weigh between 850g and 1250g at autopsy. Normal aging of the brain is also accompanied by the atrophy; there is an overlap in the degree of atrophy of brains obtained from elderly Alzheimer patients and unaffected patients of same age. On microscopic examination, there is a loss of both neurons and neuropil in the cortex and, sometimes, secondary demyllination in sub cortical white matter. With quantitative morphometry, it has been shown that the greatest loss is that of large cortical neurons. The most characteristic findings are the argentopilic senile plaque is found throughout the cerebral cortex and hippocampus, and the number of plaques is composed of enlarge, degenerating exonal endings surrounding a core composed mainly of extra cellular amyliod. The dege nerating exonal buttons contain lysosomes, degenerating mitochondria, and paired helical filaments. These paired helical filaments, which are about 20nm wide with a twist every 80nm along their length, constitute the chief element found in Alzheimer neurofibrillary tangle. These tangles consist of accumulation of these filaments within the body of a swollen neuron. Neurofibrillary tangles first occur in the hippocampus particularly tangles may be found throughout the cerebral cortex. Other less prominent but still common features of Alzheimers disease includes Granulovascular degeneration of pyramidal cells of the hippocampus and congophilic angioplasty. The hirano body, a rod like body containing Para crystalline material, first describe in the Guam parkinsonism-dementia complex, is also found in Alzheimers disease. Atherosclerotic-dementia changes are absent or are present only to a minor degree in most cases.

Diabetes Abstract essays

Diabetes Abstract essays Diabetes Joshua Herron Page 55, March 2000, No. 5, Volume 55 Diabetes: AFRO-Americans-Health This article by Hawthorne basically talks about how people have a tendency to take diabetes for granted. Diabetes can be a very serious disease. It effects more than 16 million Americans. Of these 16 million, 3 million are Blacks. Diabetes is the seventh-leading killer in America, and is the number one cause for blindness, kidney ailment and non-traumatic amputations in Blacks. One in four Black women over 55 and one in four Black between the ages 65 and 74 are affected by this disease. Diabetes is defined as the bodys inability to produce insulin. There are two major types of diabetes: insulin dependant, and non-insulin dependant. Non-insulin dependant is the most common in adults. African-Americans over 45, persons overweight, and those who have a history of this disease in their family are most at risk. Hawthorne then explains that doctors do not know why Blacks are more susceptible to this disease. They feel that heredity and diet have a great deal to do with it. The author then talks about how anyone over 45 should be tested at least once every three years. African-Americans should begin earlier and more frequently. These people should take care of themselves and watch out for the warning signs such as excessive thirst, extreme hunger and irritability, and unexplained weight loss. I feel that the author did a good job of explaining the causes and ways to prevent the disease. I felt that that he could do a better job of explaining or giving more reasons that African-Americans are more susceptible to diabetes. Hopefully in the future science can understand the reasons why this happens and come up with ways to prevent or help the effects of diabetes. ...

The US Federal Minimum Wage

The US Federal Minimum Wage What is the current U.S. federal minimum wage? The answer to that question can be trickier than you might think.While the current US federal minimum wage was last set at $7.25 per hour on July 24, 2009, your age, type of employment, even where you live can alter the legal minimum hourly wage your employer is required to pay. What is the  Federal Minimum Wage Law? The federal minimum wage is established by and regulated under the Fair Labor Standards Act of 1938 (the FLSA). In its final form, the act applied to industries whose combined employment represented only about one-fifth of the US labor force. In these industries, it banned oppressive child labor and set the minimum hourly wage at 25 cents, and the maximum workweek at 44 hours. Who Must Pay the Federal Minimum Wage? Today, the minimum wage law (the FLSA) applies to employees of enterprises that do at least $500,000 in business a year. It also applies to employees of smaller firms if the employees are engaged in interstate commerce or in the production of goods for commerce, such as employees who work in transportation or communications or who regularly use the mails or telephones for interstate communications. It also applies to employees of federal, state or local government agencies, hospitals and schools, and it generally applies to domestic workers. Details of the Federal Minimum Wage The following details apply only to the the federal minimum wage, your state may have its own minimum wage rates and laws. In cases where state minimum wage rates differ with the federal rate, the higher minimum wage rate always applies.Current Federal Minimum Wage: $7.25 per hour (as of July 24, 2009) may vary under the following conditions: Younger Workers: If you are under 20 years of age, you may be paid as little as $4.25 per hour during your first 90 consecutive calendar days of employment. Students, Apprentices and the Disabled: Certain full-time students, student learners, apprentices, and workers with disabilities may be paid less than the minimum wage under special certificates issued by the US Department of Labor. Workers Who Earn Tips: Employers who allow workers to keep tips must pay a cash minimum wage of at least $2.13 per hour IF they claim a tip credit against their federal minimum wage obligation of $7.25 per hour. In other words, if your tips plus cash wages do not equal at least $7.25 per hour, your employer must make up the difference. Overtime Pay: Federal law requires payment of at least 1-and-1/2 times your regular rate of pay for all hours worked over 40 in a workweek. Child Labor: An employee must be at least 16 years old to work in most non-farm jobs and at least 18 to work in non-farm jobs declared hazardous by the Secretary of Labor.Persons 14 and 15 years old are allowed to work before or after school in some non-manufacturing, non-mining and non-hazardous jobs IF: They work no more than - 3 hours on a school day or 18 hours in a school week; 8 hours on a non-school day or 40 hours in a non-school week. Work may not begin before 7 a.m. or end after 7 p.m., except from June 1 through Labor Day, when evening hours are extended to 9 p.m. Different rules apply in agricultural employment. Other Special Exemptions: Under the Fair Labor Standards Act of 1938 (FLSA), executive, administrative, professional, and outside sales employees are exempted from the minimum wage and overtime requirements of the FLSA, provided they meet certain tests regarding job duties and responsibilities and are compensated on a salary basis. Minimum Wages in the States By law, states are allowed to establish their own minimum wages and regulations. However, anytime the state minimum wage differs from the federal minimum wage, the higher rate applies. For specifics and updates on the minimum wages and regulations in all 50 states and the District of Columbia, see: Minimum Wage Laws in the States from the U.S. Department of Labor. Enforcement of the Federal Minimum Wage Law The Wage and Hour Division of the U.S. Department of Labor administers and enforces the Fair Labor Standards Act and, thus, the minimum wage with respect to private employment, State and local government employment, and Federal employees of the Library of Congress, U.S. Postal Service, Postal Rate Commission, and the Tennessee Valley Authority. The FLSA is enforced by the U.S. Office of Personnel Management for employees of other Executive Branch agencies, and by the U.S. Congress for covered employees of the Legislative Branch.Special rules apply to state and local government employment involving fire protection and law enforcement activities, volunteer services, and compensatory time off instead of cash overtime pay.For information on enforcement of state minimum wages and other state labor laws, see: State Labor Offices/State Laws, from the US Department of Labor. To Report Suspected Violations Suspected violations are abuses of federal or state minimum wage laws should be reported directly to District Office of the U.S. Wage and Hour Division nearest you. For addresses and phone numbers, see: Wage and Hour Division District Office LocationsFederal law prohibits discriminating against or discharging workers who file a complaint or participate in any proceedings under the Fair Labor Standards Act.

Quantitative Research Article Example | Topics and Well Written Essays - 1000 words - 2

Quantitative Research - Article Example sures that the researcher is neutral and not biased to the positive or even the negative side but stands neutral in order to solve the problem at hand. The literature review should be relevant to the problem being looked into and well understood to the researcher. The researcher must be in a position to understand what is really required of him so as to solve the problem at hand. The review might as well as include some other investigations that have been carried out on the problem or a problem related to the one in question. After having understood the problem the researcher should be able to identify the variables that affect or interfere with the research. If the variables have an effect on the outcome, then he or she ought to have to ways to neutralize or reduce the effect of the variables to achieve the desired results. The variables may either be dependent or independent variable, where the independent variable is the effect variable set by the investigator and it may also be considered to as the factor while the dependent variable is the observed or effect variable that is not set by the investigator. The tentative prediction or explanation of relationship between two or more variables to the problem at hand must also be looked into. It helps the investigator to translate the statement of the problem into a precise and ambiguous prediction of the outcome. Some research ideas may not have a definable hypothesis especially when they are descriptive. Hypothesis statements are most applicable in intervention and evaluation studies where comparisons are done on correlation for relationships. The objective in the research on English language learners is to help them achieve a better academic performance so that they may be in a get together with their peers in terms of class performance. Questions on how to achieve the objective should be formulated and suitable answers to obtained. In the English language learners case the major question should be how to

Media Ethics Case Study Example | Topics and Well Written Essays - 1250 words

Media Ethics - Case Study Example The media house’s reporter went ahead and released the story on Ashe’s health condition overseas prior to Ashe’s consent which forced the athlete to publicly admit his health condition when he was not yet prepared. The actions of the reporter were not in line with how journalists even back them ought to have conducted themselves especially in regards to moral and ethical duties as a major newspaper like USA Today. The chief ethical issue that arose out of this case had to do with the reporter’s express refusal to wait a little longer before publishing the story. The reason that he gave for doing exactly this was that the public needed to get to know this information. These actions of the reporter did not serve any level of good informative justice to Arthur Ashe (Foreman, 2010). There are various ethical facts that a reporter or journalist has to take into consideration before making an ethical decision as regards to Arthur Ashe’s case. One thing that we have to consider also is that the athlete put himself out there in the public domain the moment he decided to be a professional tennis player and become one of the leading opponents of the South African apartheid regime. A journalist could have therefore argued that a person of such social standing could be appropriately considered as a celebrity and social icon (Foreman, 2010). The other fact that had to be considered was that Ashe being an athlete, he had connections and obligations to his sponsors or some media outlets. This therefore means that he was contractually obligated to maintain a specific image. All these factors mean that he had to maintain some form of responsibility to his sponsors and fans in social and economic terms as well. The person to whom a journalist is responsible to will always tend to change depending on the circumstance. Journalists always tend to state that they are ultimately

Mixed martial arts vs Traditional Martial Arts Essay Example for Free

Mixed martial arts vs Traditional Martial Arts Essay Fighting and violence is one of the biggest problems in society today. MMA, to many people, is only promoting this as a value, instead of an issue. Another battle that this bloody sport is fighting is for its own legitimacy. There are plenty of other sports that have some fighting, but no one questions the legitimacy of sports such as ice-hockey, in which there is a fight at least once a game, or football (Frisht n. pag. ). MMA is also a relatively new and has also taken a large step from where it started, having been illegal in all 50 states shortly after its institutionalization (Ramirez n. ag. ). And even at that, UFC is the only nationally legal organization for MMA. Not only is it fighting for its authenticity as a sport, but it is fighting for recognition as a martial art and fighting style, as well. Some specialists and fighters argue that it is a martial art all its own. Others argue that it’s nothing more than a rip-off of the greatest martial arts that have come before it. Finally, other, more secular people rationally conclude that it cannot be considered a traditional martial art at all and is barely acceptable as a sport. But this also puts these people in the perfect position to be attacked by a very simply answered question: Why can’t MMA be considered a traditional martial art? To begin, one of the biggest differences between MMA and traditional martial arts is the purpose for which they were developed. MMA, for example, was developed as nothing more than a style for cage-match entertainment. Traditional martial arts, however, were developed for a variety of different reasons, mainly self-defense. For instance, Jiu-Jitsu and Ninjitsu both derive from ancient Japan as a means for the people to defend themselves against the Samurai (Browning n. pag. ). Similarly, Tang Soo Do was developed in Okinawa and Southern Korea under ancient Japanese influence (Yi n. pag. ). Not only is the purpose of MMA something that sets it apart, it is a difference that sets the stage for several other staggering differences. To continue, purpose is intertwined with origins. Many traditional martial arts come out of the ancient oriental regions as means of self-defense due to the areas unsafe and sometimes unstable societal environment. Thugs, brutal imperial fighter, and common bandits all posed a threat to civilians and those who didn’t particularly fancy their emperors, such as the Okinawan farmers under the oppression of the imperial Japanese samurai (Frisht n. pag. ). A handful of traditional martial arts even boast origins in Brazil, such as the Brazilian variants of Jiu-Jitsu. MMA, however, comes out of America and Europe as a means of entertainment (Greene n. pag. ). Next, Style is the biggest difference between traditional martial arts and MMA. Traditional martial arts are very focused on detaining or incapacitating an attacker. Many traditional martial arts accomplish this by utilizing non-lethal locks and strikes. Traditional martial arts are also guided by morality and law. When faced with non-lethal force, only non-lethal force is permitted in return. When faced with a serious, but non-life-threatening situation, only an equal amount of lethality is permitted. MMA, on the other hand, is much more brutal and borderline senseless (Greene n. pag. ). Also, where traditional Martial Arts would seek to just incapacitate using locks, MMA seeks to go above and beyond the required force, relying on strength where traditionalists would’ve chosen technique. When, relying on strength as a sole asset in combat, as described by Master Bob Cameron, a fighter’s combat variables become very dependent on their opponent. If their opponent is stronger and strength is the only strategy they hold as an asset, loss is pre-determined. Technique, however, allows one’s variables to be much more independent of their opponent’s. Using technique over strength allows a martial artist to apply their whole body to ascertain one goal; it allows a fighter to turn their opponent’s own strength against them, using it in their favor (Cameron n. pag. ). At last, the final reason MMA cannot be considered a traditional martial art is its training style. MMA takes a very solo approach to training, as it is a solo sport. A lot of its training is based on punching, kicking, and striking an inanimate target. Martial arts, traditionally, however is trained in a group. This allows a martial artist to test, study, apply, and perfect a technique on another martial artist, which drastically affects and differs the applicability and effectiveness of the two styles. In a real-world scenario, MMA is not very realistic, due to its brutality and aggressiveness. Traditional martial arts, however, allow an artist to realistically and safely incapacitate an attacker (Greene n. pag. ). The realistic training styles of traditional martial arts allow it to be much more effective in combat. To conclude, MMA and traditional martial arts have more distinguishing differences than are calculable, the most distinguishing being purpose, origin, fighting and training styles, and applicability. Although, many take their side, those who argue that MMA is a traditional martial art are fighting an uphill battle in a mudslide due to their scarce and obvious lack of support. The differences between the two create a gorge miles wide with no bridge that may never have been meant to have been crossed. Furthermore, these staggering differences clearly prove that MMA cannot be considered a traditional martial art.

The Latest Treatment for Migraines :: Health Medical Headaches Essays

The Latest Treatment for Migraines Headaches are among the most common health complaints today. According to the National Headache Foundation in Chicago, 45 million Americans suffer from recurring headaches—16 to 18 million of which are migraines (1). Migraines are vascular headaches because they involve the swelling of the brain's blood vessels (2). The occurrence of migraine headaches, contrary to popular belief, is a disease. If you suffer from migraines you might be used to people comparing your migraine to a headache or trying to blame these "headaches" on you and your lifestyle. However, migraines are caused by the expansion of blood vessels whereas regular headaches area caused by the constriction of blood vessels. Although certain things such as harsh lighting, movement, or chocolate may trigger a migraine, the actual cause of this vessel swelling is unknown and may vary from person to person. Currently, there is no cure for migraine (3). One theory as to the cause of migraines lies in excitement of the nervous system caused by stress, anxiety, or some unknown (4). A more recent form of treatment known as neurobiofeedback actually works by allowing patients to train their brains to function at a more relaxed mental state. The success of this treatment may indicate that increased neuron activity is one of the more common causes of migraines. Neurobiofeedback has been identified as successful for migraines precipitated by PMS, food allergies, or stress. It is not clear exactly how food allergies are related to increased nerve activity. Stress, however, regardless of the type, seems to be strongly correlated with migraines as it will determine the severity of the headache. Neurobiofeedback goes to the root of this problem and, as a result, is one of the more preferred methods of treatment (5). Biofeedback, in general, is a technique in which the body's responses to specific stimuli are measured in order to give patients knowledge about how they physically react to various events. In the case of headaches, patients can condition their mind or body to react differently to pre-headache symptoms and prevent a headache from occurring (1). Neurobio or electroencephalogram (EEG) feedback, specifically, measures brain wave activity and feeds back to a patient their own brain wave patterns so that they can modify these patterns through game-like computer simulations (6). Why does this work? Brain waves are recordings of electrical changes in the brain.

Criminology Essay Essay

Within the past decade, a new school of criminology has come into being. I use the term â€Å"school† here in its somewhat figurative sense, to refer to a group of people held together by certain shared beliefs, teachings, and opinions; that is, I use it in the same sense as it was used of the Italian â€Å"positivist†school of criminology of a century ago. Within its brief life, this new school has been referred to in a variety of ways. It has been said to propound a â€Å"new† criminology; a â€Å"radical† criminology; and a â€Å"critical† criminology. For a variety of reasons, however, none of these terms seems to me to be particularly satisfactory. For one thing, there is nothing very new about the ideas which this school espouses; nor do they have a monopoly on radical or critical views-always assuming, of course, that the terms â€Å"radical† and â€Å"critical† have any meaning left at all, in political and social discourse. For another thing, claims to novelty, in criminology as elsewhere, are bound by nature to be pretty transient things: somebody, someday, is going to come along with a newer criminology, a still newer criminology, a newest criminology, and so on.’ But the basic objection to all three terms is that they do little to clarify the character of the criminological views of the school in question: for the most part, the members of that school are (or at least claim to be) marxists. The term â€Å"marxist†is itself not free from ambiguity, of course. Among those who are called (or call themselves) by that name, there are many theoretical and doctrinal differences: there are also crypto-marxists, neo-marxists, and (for all I know) quasimarxists, as well as Maoists, Leninists, Trotskyites, Stalinists and so on. All too often, there is only the most tenuous relation between the views of these groups and the political and social theories of Marx himself; and as is well known those theories them1 This has already happened. Professor James Q. Wilson, in his introduction to Thomas Reppetto’s (1974) book Residential Crime writes that â€Å"there is slowly arising a ‘new criminology’ to supplant traditional criminology.† Wilson tells us that this new criminology â€Å"considers crime from the point of view of the victim, treats particularkinds of offenses (e.g. residential burglaries,stranger-to-stranger assaults), and considers explicitly the effectiveness of alternative preventive strategies.† He adds that Reppetto’s book â€Å"is a good example of the new criminology.† In fact, about all that Reppetto’s book shares with Taylor, Walton, and Young’s book The New Criminology is that both books are printed on paper. This content downloaded from 149.171.67.164 on Tue, 23 Apr 2013 06:31:19 AM All use subject to JSTOR Terms and Conditions A Critique Marxist of Criminology selves underwent several changes during and after Marx’s life. Nonetheless, it seems appropriateto refer to the school of criminology discussed in this paper as marxist-or as marxisant,to use Douglas Hay’s felicitous term (Hay 1975a, p. 61). Several of the leading members of this school now call themselves marxists, though they did not all do so originally; and many of the main theories and concepts which they employ in their attempts to explain crime and societal reaction to crime are undoubtedly ones which are commonly imputed to Marx. (In particular,they place great emphasis on the social relations of production, and employ a concept of â€Å"class†based on those relations.) But given the considerable doubt which still surroundsat least some of the writings of Marx and Engels (see, e.g., Hirst 1975; Singer 1979), and some reservations (to be discussed further below) about the relations between those writings and the criminological writings with which I shall be concerned, it seems best not to assume a priori that those relations are necessarily very close; hence I shall write the word â€Å"marxist† with a small vm throughout, except where reference is to Marx himself. It is also important to note that I am not here concerned to question the cogency, coherence, or correctness of marxist social theories in general.2 Though undoubtedly important, such a task is far beyond the scope of this paper. My concern is rather with the application of those theories to criminological problems, including problems about the origins, nature, and enforcement of the criminal law. The school of criminology whose works I shall review may be marxist;but it is also a school of criminology, though not all of those whom I shall discuss describe themselves professionally as criminologists. Why are certain acts defined as criminal? Why nonetheless do certain people commit those acts? What is done to those people, and why? It is with questions of that kind that we (and the marxist school of criminology) are concerned. 2 Or in particular, e.g., the â€Å"theory of surplus value,† according to which capitalistsexploit labor by extracting surplus value from their work in the form of profits-a theory first expounded by Marx in 1865 (Marx and Engels 1968). I cannot see any conditions under which this â€Å"theory† might turn out to be false; in any case, it appears to entail little by way of predictions about crime. This content downloaded from 149.171.67.164 on Tue, 23 Apr 2013 06:31:19 AM All use subject to JSTOR Terms and Conditions The purpose of this essay, then, is to analyze the criminological theories and claims of a group of writers, most of whom are marxistsor approach the study of crime from a marxist perspective. I begin by describing the intellectual origins of the new marxist school. I describe the central tenets which most members of this group appearto hold. I then describe some empiricalwork done by these criminologists, and related work done by historians, sociologists and other scholars, which has many affinities with marxist criminology. I offer a brief critique of some of the views of this school, and conclude with a provisional assessmentof the impact which marxist criminology has had to date. A caveat is in order at the outset. I think it is illuminating to compare the contemporary marxist school of criminology with the Scuola Positiva which revolutionized criminology a century ago. But the analogy may be unfair and misleadingif it is pressed too far. Contemporary marxist criminologists do not refer to themselves as a â€Å"school,† so far as I know; and they are by no means as self-consciously united in opinion as were Lombroso, Ferri, and Garofalo.3 On the contrary, they differ among themselves on a number of points, and they may well regard some of those differences as important. I shall try to document some of this diversity of opinion, even though it is mainly with areas of agreement that I shall be concerned; and wherever possible I shall cite chapter and verse from specific writers for specific views. Those views should not necessarily be imputed to anyone else. I. Origins of the Marxist School of Criminology In order fully to appreciate a body of social or philosophical theory, it is often helpful to begin by considering its intellectual history and the circumstances in which it arose. This is clearly so in the case of recent marxist criminology. Thus, if one were to choose a single book by which to date the birth of the contemporary marxist school, that book would undoubtedly be The New Criminology, by Ian Taylor, Paul Walton, and Jock Young, 3 There were, of course, important differences of opinion between Lombroso, Ferri, and Garofalo. For a discussionsee Mannheim (1960), especially pp. 23-29. This content downloaded from 149.171.67.164 on Tue, 23 Apr 2013 06:31:19 AM All use subject to JSTOR Terms and Conditions

Mother and Twin Brothers Eli Essay

In The Droughtlanders, by Carrie Mac, Twin brothers Eli and Seth, both Keylanders, live inside a privileged and protected city surrounded by huge walls to protect them from the filthy, sick Droughlanders. Eli’s mother teaches him to view Droughtlanders sympathetically and Eli changes his opinion about them. As a result Eli joins a rebellion group against the Keylands. Initially Seth is furious about Eli’s decision and attempts to hunt Eli and kill him but ultimately realizes the truth and joins his brother. At the beginning Eli and Seth have a bitter hate for each other which intensifies due to their different view points regarding the Droughtlanders. In the end, they make up and the hate they had between them fades away. Right from the start Eli and Seth do not get along, this relationship soon turns into hate and distrust between them. Near the end Seth also changes his mind about Droughtlanders and they get along. From the beginning Eli and Seth dislike each other because of Seth’s constant harassment. Seth is constantly making harsh jokes about Eli’s bladder problem, â€Å"do you have to sit down like a girl?† (36). This quote shows how Seth bullies Eli. Seth and Eli get in a lot of fights and Seth says mean thinks like â€Å"If father wasn’t in the room I’d kick your face in† (44). Seth bullies Eli because he thinks that he is weak and pathetic. After getting in yet another fight Seth says to Eli â€Å"You really are a baby. Get a diaper, Eliza† (55). Eli hates Seth’s bullying and they never get along. They have always had a poor relationship, but it becomes worse once Eli sympathizes with the Droughtlanders. Seth and Eli’s relationship and distrust gets even worse. When the explosion goes off where their mother is, Eli cries â€Å"Maman. She was in there, Seth† (45). Eli had a very strong connection with his mom, but Seth not so much. Eli tells Seth how their father killed their mother and Seth whispers into his ear â€Å"Say that one more time, or to anyone else, ever, and I will kill you† (54). This quote demonstrates how seriously angry they are with each other. Eli tries to tell Seth that their mother was a rebel but Seth responds â€Å"That is the stupidest thing I have ever heard you say† (56). This quote illustrates how much distrust they have between them. When Eli secretly leaves to look for the Droughtlander rebels, Seth views him as a traitor and this betrayal leads to Seth hunting Eli. When Seth finally catches up with Eli, he tells Seth the truth about their mother’s death and how their father was responsible. Seth also comes to accept the Droughtlanders for the decent and ill-treated people they are. Eli and Seth find each other in a forest. â€Å"When Eli heard the name he’s not been called in so long, he felt some thing snap with a sharp, invigorating pain. Keenly aware of his intentions, he brought out his own knife and in one fluid motion flicked the wider blade open, turned and plunged the knife through Seth’s pants and as deep as it would go† (300). It is this moment that Seth gains respect for Eli and starts to question his own beliefs. After Seth is captured he does his sin inventory and comes to realize how horrible of a person he was. Although Eli is still very angry with Seth, Seth says, â€Å"I’m sorry, Eli, for being such a terrible brother† (317). This is the start to their relationship reuniting. They discuss and finally agree about the tragic events that lead to their mother’s death. Sabine, their triplet sister, is also there and for the first time they all connect peacefully. During the circus they all collapse and are sent to the infirmary. â€Å"They speculated on why only now they felt a connection† (323). They figured it was because this was the first time they were all happy together. In the end, Seth and Eli are no longer enemies and can be happy. The relationship between Seth and Eli started with mutual hostility and ended in admiration. It is a unique relationship between Seth and Eli in search of the truth. Eli pursues the truth of his mothers legacy as Seth searches for the truth about Eli’s defection.

Seabiscuit essays

Seabiscuit essays Ever wonder what life was like someone who lived hard times in the depression era? The movie Seabiscuit a film about a boy growing up in the early 90s in the depression. The depression struck The United States economy hard when billions went right down the drain and was worth nothing. This tragedy hit the workforce of America with a loss in jobs and the price of ones belongings hit rock bottom. The films story is about one boys troubles he goes through trying to make it in would of hardship. He takes up horse racing as a way to make a living but struggles to make rent and to eat what he can. Until one day a lucky brake comes his way. It shows how the boy Red grew up at home and then was forced to live with someone more fortunate by his parents. As the story goes on the boy quickly portrays a vision to the viewers that he is in great need help. The relationship he has with the whole society is just excruciating. He feels he has no friends and must make up stories just to hold a conversation with another being. It seems that every chance he gets hes in a fight; it doesnt matter with who, just anyone that he comes across, even if the opposing fighter is twice his size. Like when he was at the horse stable picking a fight with 4 people at the same time, and they were even all bigger then he was. Toward the beginning of the story the horse trainer sees the young boy talking to a horse and notices how crude he is when talking to the horse. Even when talking to the people in his life he has the actions that he just doesnt care about anyone. A big example of competition is displayed in this story. Through out the entire film the boy wants to be the best, he tries his heart out in every way to beat anyone who is in front of him. If someone is better then him he sees this person as a target and goes after it. He was let go into the world at an early age and was forced to defend ...

Content Marketing Editorial Calendar How to Get Organized (Template)

Content Marketing Editorial Calendar How to Get Organized (Template) Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found an editorial calendar to be the perfect solution. Even those that dont  have that problem have been using a content marketing editorial calendar for years. So, what about your organization? Could you benefit from adding an editorial calendar to your content marketing plan? Most of us know that the answer to that question is yes. We know that the  number one way to get traffic is through  the very habits that an editorial calendar will help us develop- organization  and consistency. However, a lot of marketers  still struggle with knowing exactly how to set up and use a calendar to achieve their goals. If that sounds like you, its time to learn what journalists have known for decades: editorial calendars are essential for maintaining busy, successful publishing schedules. The Best Way to Get Organized With a Content Marketing Editorial Calendar via @ Table of Contents: Free Editorial Calendar Template What Do You Need to Build an Editorial Calendar? What Is Content Marketing? What is a Content Marketing Editorial Calendar? Why Should Content Marketers Use an Editorial Calendar? Two Types of Editorial Calendars: Spreadsheets vs. Software Getting Started With Your Editorial Calendar Strategy Outline a Basic Publishing Schedule Building Calendar-Based Workflows Managing Your Calendar First, Get Your Free Editorial Calendar Template Failing to plan is planning to fail. Youve probably heard that quote before. Theres good reason for that. It holds true. Especially for content marketers. Without proper planning, content is liable to fall flat. Or not get done on time. Or at all. Speaking from experience, creating better content more consistently starts with strategic use an editorial calendar. If you dont have one yet, though, youre in the right place. You can build one fast with this free Excel-based template below. Then when youre ready to upgrade, consider an alternative like . Now, theres no excuse not to get organized.What You Need To Start A Content Marketing Editorial Calendar There is no shortage of free templates available for creating your editorial calendar. Some are digital, and some are even written out on paper, but none are more prepared for the modern age than the fully digital options. The best part about using a  paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually, you'll need bigger and better tools, but this is a great way to start out without making a major financial investment. No More Spreadsheets: The Digital  Content Marketing Editorial Calendar When you're ready to upgrade, a tool like   can provide a fully digital solution, connecting  your content calendar directly to your WordPress blog and social media networks. This powerful tool combines social media and content marketing scheduling with a robust productivity tool that will allow you to share tasks with your team and leave comments or critiques on their work. You can also schedule your blog posts with a drag-and-drop ease. Start a free 14-day trial or schedule a demo now. What makes @the best marketing calendar platform available right now? What Is Content Marketing? Before we get too much farther into the importance of editorial calendars themselves, it's essential that both you and your team fully understand what content marketing really is. We often  hear buzz words like "content marketing" and "editorial calendar" without fully understanding their implications. According to Wikipedia, content marketing is: "Any marketing  format that involves the creation and sharing of  media and publishing content  in order to acquire customers. This information can be presented in a variety of formats, including news, video,  white papers,  e-books,  infographics, case studies, how-to guides, question and answer articles, photos, etc." In short, it's marketing that doesn't suck. It's  marketing that's actually helpful to its audience. But, what does strong content marketing actually look like? Let me share a simple example. Weber Nation Popular grill manufacturer Weber knows how to do content marketing. A few years ago they launched a new site called "Weber Nation" that is  100% committed to helping its audience. It  provides tips on grilling the best steaks, caring for your grill, and how to use a great grill to entertain your guests. While the advice works  great for customers of actual Weber grills, owners of any grill brand can benefit from their information. Their efforts paid off so well, they doubled down with an iOS app. What does that tell you? Content marketing is worth the investment, and it's not just for startups. Does this mean that everyone who visits  their site will purchase a Weber grill?  Probably not, but it's likely that Weber has gained millions of new fans that could all be potential customers. It's not about a quick sale. It's about building an audience that trusts you long-term. That is the ultimate goal of content marketing. Recommended Reading: The Most Complete Content Marketing Process You Need to Get Organized What Is A  Content Marketing Editorial Calendar? Most of us are familiar with the idea of a traditional editorial calendar that helps us visualize our content publishing on a calendar-like interface, but how does that differ from a content marketing editorial calendar? Content  marketing is highly strategic. That means you need to understand your audience, what motivates them, and what they need to hear from you in order to make a connection to your brand. A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird's-eye view of what is going on. However, it should be expanded to fit all the different channels a marketing team specifically would care about. Overall, it should accomplish the following: Provide a place to generate post ideas and key topics. Assign writing and other editorial tasks to key members of your team. Create a publishing schedule that helps you maintain a consistent presence. Allow you to make in-process adjustments with drag-and-drop ease. Visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. A content marketing editorial calendar gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. In part, it is a strategic marketing tool. In another way, it is a place to keep your team organized and on top of things. Both of these things are going to be very important as you move ahead. Recommended Reading: 81 Most Essential Content Marketing Tools and Software You Need to Be Successful Why Should Content Marketers Use An Editorial Calendar? Journalists and news publishers understand the value of editorial calendars. They’re essential tools for planning ahead and sticking to deadlines. Without them, it’s extremely difficult to plan content around centralized themes (think how magazines target themes each issue), or to even know who’s doing what, and when. In other words, creating content consistently without a calendar is like driving a car without a steering wheel. It doesn’t work. Smart content marketers understand this, too. However, even if you know why you need editorial calendar software, it’s possible your boss is tougher to convince. This may be especially true if the person holding the credit card isn’t actually a marketer. If this situation sounds familiar, stick with us through this post. We’re going to show exactly what you can accomplish with editorial calendar software. If you want to create great content consistently, it pays to know what you’re going to do before you do it. As we like to say at , â€Å"plan your work, then work your plan.† When it comes to planning, too many content marketers just wing it. â€Å"Winging it† isn’t a real editorial strategy, though. It leads to creating directionless content that doesn’t produce results. Deadlines get missed, projects get planned haphazardly, and teams waste time spinning their wheels. Winging it is not a real editorial strategy.An editorial calendar helps create order out of chaos. It provides a simple planning tool for laying out: What content you’ll create. Why you’re creating that content. Who will create each piece of content. When that content will be due. That sums up the basic functionality of a content calendar. Take things a step further with editorial calendar software like , and you can also achieve the following: Successfully plan out coordinated content campaigns and themes. Lay out your content publishing schedule alongside your social media promotion. Manage your team member’s workflow. And that’s just scratching the surface. Let’s dig deeper and see what an editorial calendar app can do for you. What can an editorial calendar app do for you?Keep All Your Content Ideas and Projects Organized Having a great idea, only to forget it later, is frustrating. Having a great idea and simply not executing on it may be even worse. At , when we have a great content idea, it goes straight on our editorial calendar. That way, nothing gets forgotten, and those ideas get turned directly into actionable content that helps our audience and makes us more successful. Stop Missing Deadlines and Get More Stuff Done According to Parkinson’s Law, â€Å"work expands to fill the time available for its completion.† Without constraints, people take as much time as they have to get their work done. This isn’t necessarily because they’re lazily, but because it’s built into the way humans operate. This is why we also often feel like we get more done under pressure. When deadlines are fast approaching, we’re more motivated to get the work done. With a clear content calendar to keep track of your deadlines, it’s a lot harder to forget when things are due. Clear deadlines, combined with a tool for ensuring they’re enforced, results in more content getting created. It’s as simple as that. When deadlines are clear, more content gets created. Two Types of Editorial Calendars: Spreadsheets vs. Software Spreadsheets are a common editorial calendar solution. They're free and flexible. If you're just getting started, they're better than using nothing. But, they do have some downsides: Lack of automation. There's no way to automate publishing or content promotion via spreadsheet. Disconnected workflows. The calendar is separate from social networks and email platforms used to promote content. Communication is missing. Without commenting functionality, teams must rely on outside communication tools. Fortunately, there's a solution. Why Use Editorial Calendar Software? Technically, you can use spreadsheets to build editorial calendars. They work well enough and they’re cost-effective. However, their functionality is fairly limited, they can be time-consuming to maintain, and ultimately, they aren’t a ton of fun to use. Using an app instead can turn your content calendar from something you have to use, to something you actually want to use. See Everything In One Place The value of seeing your entire editorial strategy in one place can’t be overstated. With , you can see all your content in one place. This includes blog posts, social media messages (which can be toggled on or off), and anything else you're working on. You can also connect your Google Calendar so events and meeting times can be synced on your calendar: See your entire editorial strategy in one place with @Drag-and-Drop Convenience If you want to move something on a spreadsheet, you have to copy and paste it. When you have a lot of stuff on your content calendar, this can be a pain. With , you can drag-and-drop content anywhere you want on the calendar. This makes adjusting your calendar to reflect shifting priorities easy. Collaborate In One Place With spreadsheets, your calendar and communication tools are separate. As a result, discussion around projects can easily get lost. That’s why collaboration features are built directly into . Integrate With All Your Other Tools connects with other tools you’re likely using to help you get more organized and save more time. Here are some  examples: Transfer content from Google Docs or Evernote directly into WordPress. Or, use 's built-in text editor: Connect your WordPress blog to schedule posts to publish automatically. Then, use either our WordPress plugin or web app to manage your calendar. Hook up all your social networks to schedule all your social media promotion in advance: Plus, with advanced features like Best Time Scheduling and ReQueue, keeping your calendar full of social media posts takes minimal effort. Automatically add UTM tags to every URL on every piece of content published through . This helps improve tracking in Google Analytics. Convenient Color-Coding It seems like a small detail. However, if you’re used to planning content in spreadsheets, you probably have elaborate color-coding schemes set up to make them easier to understand. You don’t have to lose this when moving up to . Every item you place on your calendar can easily be color-coded for quick recognition. Store Drafts for Later (and Never Lose an Idea Again) Have an idea for a post you don't want to lose? Or, do you have something in progress you won't be able to finish until a later date? No problem. Just click an item on the calendar drag it into your Drafts bin: Getting Started With Your Editorial Calendar Strategy If you're going to try and implement an editorial calendar with your team, you will need to be able to make the case as to how it will help you grow your traffic and improve your business. This will take you right back to some of the things we discussed earlier in the guide about the business value of content marketing as a whole. Here are some key benefits to communicate: Better visibility across projects and campaigns. Everyone knows when each piece is publishing, and who is responsible for it. Ability to finally get organized. Disorganization leads to frustration and lack of productivity. Reducing the number of missed deadlines. No one likes missing deadlines. But, without a calendar to track them, it happens. Spending less time planning and more time executing. Spending time planning and getting organized saves more time later on. Those are some strong benefits that most any marketing team will get behind. Understand Who You're Talking To With Personas It's cliche to say that you need to understand who your audience is, but it couldn't be more true. Not only do you need to make sure that you understand your audience, but your entire team will need to know who they are as well. A good place to get started would be with some basic customer profiles  or audience personas. Take An Inventory Of Your Team Who's on your team, and how will each of them be contributing to the end product? This may sound simple, but it is an important question. If there is only one of you on your team, this step may be better spent writing down some of the tasks that will need to be completed and the order in which you will do them. Here are some roles that'll likely be working off your calendar: Writers. Designers. Project Managers. Social Media Managers. SEO Specialists. Content Strategists. If they're on your marketing team, they can get value from your editorial calendar. Develop a Basic Channel Strategy Not all content is equal, so you should decide what yours will look like. The basic starting point is usually a WordPress blog, but you might have other channels, too. Those include: Social media (broken down by network). Email marketing. Video platforms. Landing pages. Webinars. Courses. The world of content marketing is vast. And all of it can be planned on your calendar. Find Your Content Core The content core is the intersection between your brand's purpose and your customer's interests. Understanding this will help you plan content that's both: Relevant to your audience. What do they want from you? Delivers results for your business. How will it attract the right audience to your company? How Will You Plan? Most teams that use content marketing editorial calendars like to have regularly scheduled meetings to plan out their content. Decide if you'll do one of the following: Run group brainstorming meetings. Great ideas can come from anywhere. Leave content planning to an editor or strategist. These folks are closest to the data that will guide you to success. A mix of both. This way, you can take advantage of the pros for each approach above. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Outline a Basic Publishing Schedule Determining how often you will publish new content will also determine how far ahead you plan your content. This is a very subjective question. Now, your publishing frequencies may vary depending on each channel. Here are some starting points if you're fresh to the content game. Your Company's Blog Your Brand's Social Media Presence Your Organization's Email Marketing Schedule You're most likely sending marketing emails either daily or weekly per list segment. So, here are the best times to send those emails (according to 10 studies): Videos, Landing Pages, White Papers, eBooks and More If it's content, it can go on your editorial calendar. Not everything necessarily needs to be on a fixed schedule. For example, landing pages and white papers might be things you create on an as-needed basis, rather than making up your bread-and-butter content. But, the best way to keep it all organized is to plan everything on your editorial calendar. That's the key takeaway here. Building Calendar-Based Workflows Calendars can support your entire content marketing workflow. Here's how. Brainstorm Topics and Campaigns Before you can use your calendar, it needs content. One simple process that's worked well at is to run a 30-minute content planning session. Here's how the process works: Spend ten minutes writing down ideas. Have each team member jot down ideas on Post-It notes (one idea per note). Spend ten minutes scoring those ideas. Put those ideas up on a board. Read each one out loud. Then, have each team member score them on a three-point scale (3 = Awesome, 2 = Meh, 1 = Dud). You'll end up with ideas that fall into all three categories, and that's okay. This isn't about shaming anyone. Spend ten minutes selecting the very best topics. Take all your ideas that scored mostly 3's, and decide which are the very best. These will go on your calendar. This video offers a more detailed breakdown on how this process works:Map Content to Marketing Funnel Stages Next, map each topic to a marketing funnel stage. You'll need content that fits each of the following stages: Top of funnel. This is content that broadly interests your audience, but is only loosely connected to your brand. People looking for this content are likely not aware of your company or product yet. Middle of the funnel. This is content that speaks to potential customers who are considering buying the type of product or service you offer. Bottom of the funnel. This is content that converts shoppers into customers. Here's what a basic marketing funnel looks like: The majority of your content will likely be top of the funnel, since these topics typically generate the most interest. However, content increases in value, even as it decreases in volume, the further down the funnel you go. Establish Clear Workflows Figure out which steps are required to create a single piece of content. Then, determine how long each step should take. You can do this easily by first figuring out what needs to be done. Create a list: Generate an idea. Determine deadline. Do keyword research. Write an outline. Write content. Handoff for graphic design. Review and content. Ensure content is optimized. Write social media posts to promote content. Draft email copy to promote content to your list. Schedule publish date and time. That's a hypothetical checklist for a single piece. Next, figure out who is responsible for each step. Now, this list might look like this: Ideation (team/strategist). Determine deadline (editor/manager). Keyword research (strategist/SEO specialist). Write outline (content writer). Write content (content writer). Design graphics (graphic designer). Review content (content writer/editor/manager). Ensure content is optimized (editor/SEO specialist). Write social media posts (content writer/social media manager). Draft email copy (content writer). Schedule publish date and time (editor/manager). These don't necessarily need to be assigned to specific job titles; just tasks or roles different team members may fill, depending on your team size and structure. Now, figure out how long each step should take. Having your team use a time tracking app like Toggl can help you estimate this more accurately. To get started, determine how long each task usually takes right now, per step. At this point, the list might look like this: Ideation (team/strategist - 30 minutes). Determine deadline (editor/manager - 5 minutes). Keyword research (strategist/SEO specialist - 2 hours). Write outline (content writer - 2 hours). Write content (content writer - 8 hours). Design graphics (designer - 4 hours). Review content (writer/editor/manager - 1 hour). Write social media posts (writer/social manager - 1 hour). Draft email copy (content writer - 1 hour). Schedule publish date and time (editor/manager - 5 minutes). These times are completely hypothetical for example purposes only. Next, determine how many work days this entire workflow will fill. Then, add two weeks. That's how far out in advance your content should be placed on your calendar. Finally, map this all out to a checklist your team can use. If you're a customer, this can be done with Task Templates. These are reusable checklist templates that can be added to each piece of content on the calendar. Select a piece of content on the calendar and click the Template icon: Next, click Add Template: Then, enter steps to complete each task. You can also assign team members and due dates to each step: These can easily be re-ordered any way you'd like: When you click each task, it'll show the whole team that step is complete. This will be reflected by the completion percentage on the calendar: Each time a team member checks off a completed task, it'll be reflected on the Team Performance Report, which tracks everyone's overall productivity:Add Content to Your Calendar Now you're ready to add content on the calendar. As a reminder, take the estimated amount of time each piece, and add two weeks. This will give your team enough time to get each piece created, without constantly pushing up against deadlines. If you're using the template in this post, complete each field in the spreadsheet per piece of content: For customers, select a day on your calendar. Then, add the Content Type: Give your content a headline (plus add a description and any tags you'd like to use for organization): Assign an owner, color-coded label, and set the publish date and time: Hit Create Blog Post (this button text will change according to the content you're creating). Next, you'll be able to add tasks or a task template: The content will now appear on your calendar: Communicate and Collaborate on Content As you're creating your content, you'll need to communicate with everyone on your team. You've got two options here: Use a chat app. Slack and HipChat are popular options. Use calendar software with built-in chat. incorporates Discussion Threads for this purpose. If you're using , click the Contributors icon on the right, and make sure all required team members are assigned to your piece of content: Now, you can pass comments and trade files back and forth: This ensures no notes get lost  and helps manage version control. Publish! If you're using with the WordPress integration, your post will automatically publish at your specified date and time. If you have social media campaigns and email newsletters promoting your content, you can create and manage those in , too. For those using spreadsheets, you'll need to make sure everything is lined up in your Excel or Google Sheets calendar, your social scheduling tool, and email platform. Recommended Reading: Marketing Workflow Management: How to Prevent Last-Minute Emergencies Managing Your Content Marketing Editorial Calendar So, you've decided to take the plunge and start using an editorial calendar for your content marketing. You've made the right call. Not only will you find yourself producing better content, but you'll also become more consistent with your publishing. In turn, it should lead to a steady increase in traffic. As you go, there are seven things that you are going to need to keep an eye on at all times. 1. What's Happening This Week? What's Happening Next Week? If you are doing it right, you should have an answer to these questions at all times. How does your calendar make this easier? 2. Does Your Team Know What To Do? Tools like allow you to assign tasks to each member on your team, making communication easier than ever. Everyone should know what they are supposed to do, and when they are supposed to do it. 3. Is There Healthy Communication? Discussion about a new piece of content and how to make it better should be a normal part of the process. You should have something in place that allows you to have discussions, and share thoughts with your team. 4. What About The Assets? Images and graphics can be important elements for great content marketing. Who will be responsible for them, and how will they be assigned? Again, makes this pretty easy with simple tasks that can be assigned to each team member. 5. Implementing Editorial Review At our office, we use a peer review process to improve the quality of our work. Gathering feedback from our peers is a low-cost way to constantly improve the content that we create. Your calendar and editorial plan should accommodate for a step like this. 6. Reschedule As Needed One tip for users of a paper editorial calendar is to use colored sticky-notes rather that just writing on the paper calendar itself. This gives you the same drag-and-drop flexibility that you will find in a tool like . Keep Your Social Media In Check Too While it is often missed, promoting your content on social channels is also very important. It is really the best way to spread your content online. makes this easy, allowing you to schedule your blog posts and your social media messages on the same calendar interface. No matter what tool you choose, you need to select something that will set you up for success. I often find that those who take the time to plan, edit, and execute their editorial calendar are far more likely to succeed, and build the traffic that they need for the long run. Recommended Reading: The Social Media Schedule That Will Boost Your Traffic By 192% Start Creating More Consistent Content Now Content marketing editorial calendars aren't necessarily new, but you might be surprised at how many people choose to not use them. That's their loss  and your advantage. The content marketers that dedicate themselves to great planning and content creation  will always come out ahead. Good luck! Ready to manage your marketing with ?  Start a free 14-day trial or schedule a demo now.