Diabetes Abstract essays

Diabetes Abstract essays Diabetes Joshua Herron Page 55, March 2000, No. 5, Volume 55 Diabetes: AFRO-Americans-Health This article by Hawthorne basically talks about how people have a tendency to take diabetes for granted. Diabetes can be a very serious disease. It effects more than 16 million Americans. Of these 16 million, 3 million are Blacks. Diabetes is the seventh-leading killer in America, and is the number one cause for blindness, kidney ailment and non-traumatic amputations in Blacks. One in four Black women over 55 and one in four Black between the ages 65 and 74 are affected by this disease. Diabetes is defined as the bodys inability to produce insulin. There are two major types of diabetes: insulin dependant, and non-insulin dependant. Non-insulin dependant is the most common in adults. African-Americans over 45, persons overweight, and those who have a history of this disease in their family are most at risk. Hawthorne then explains that doctors do not know why Blacks are more susceptible to this disease. They feel that heredity and diet have a great deal to do with it. The author then talks about how anyone over 45 should be tested at least once every three years. African-Americans should begin earlier and more frequently. These people should take care of themselves and watch out for the warning signs such as excessive thirst, extreme hunger and irritability, and unexplained weight loss. I feel that the author did a good job of explaining the causes and ways to prevent the disease. I felt that that he could do a better job of explaining or giving more reasons that African-Americans are more susceptible to diabetes. Hopefully in the future science can understand the reasons why this happens and come up with ways to prevent or help the effects of diabetes. ...

The US Federal Minimum Wage

The US Federal Minimum Wage What is the current U.S. federal minimum wage? The answer to that question can be trickier than you might think.While the current US federal minimum wage was last set at $7.25 per hour on July 24, 2009, your age, type of employment, even where you live can alter the legal minimum hourly wage your employer is required to pay. What is the  Federal Minimum Wage Law? The federal minimum wage is established by and regulated under the Fair Labor Standards Act of 1938 (the FLSA). In its final form, the act applied to industries whose combined employment represented only about one-fifth of the US labor force. In these industries, it banned oppressive child labor and set the minimum hourly wage at 25 cents, and the maximum workweek at 44 hours. Who Must Pay the Federal Minimum Wage? Today, the minimum wage law (the FLSA) applies to employees of enterprises that do at least $500,000 in business a year. It also applies to employees of smaller firms if the employees are engaged in interstate commerce or in the production of goods for commerce, such as employees who work in transportation or communications or who regularly use the mails or telephones for interstate communications. It also applies to employees of federal, state or local government agencies, hospitals and schools, and it generally applies to domestic workers. Details of the Federal Minimum Wage The following details apply only to the the federal minimum wage, your state may have its own minimum wage rates and laws. In cases where state minimum wage rates differ with the federal rate, the higher minimum wage rate always applies.Current Federal Minimum Wage: $7.25 per hour (as of July 24, 2009) may vary under the following conditions: Younger Workers: If you are under 20 years of age, you may be paid as little as $4.25 per hour during your first 90 consecutive calendar days of employment. Students, Apprentices and the Disabled: Certain full-time students, student learners, apprentices, and workers with disabilities may be paid less than the minimum wage under special certificates issued by the US Department of Labor. Workers Who Earn Tips: Employers who allow workers to keep tips must pay a cash minimum wage of at least $2.13 per hour IF they claim a tip credit against their federal minimum wage obligation of $7.25 per hour. In other words, if your tips plus cash wages do not equal at least $7.25 per hour, your employer must make up the difference. Overtime Pay: Federal law requires payment of at least 1-and-1/2 times your regular rate of pay for all hours worked over 40 in a workweek. Child Labor: An employee must be at least 16 years old to work in most non-farm jobs and at least 18 to work in non-farm jobs declared hazardous by the Secretary of Labor.Persons 14 and 15 years old are allowed to work before or after school in some non-manufacturing, non-mining and non-hazardous jobs IF: They work no more than - 3 hours on a school day or 18 hours in a school week; 8 hours on a non-school day or 40 hours in a non-school week. Work may not begin before 7 a.m. or end after 7 p.m., except from June 1 through Labor Day, when evening hours are extended to 9 p.m. Different rules apply in agricultural employment. Other Special Exemptions: Under the Fair Labor Standards Act of 1938 (FLSA), executive, administrative, professional, and outside sales employees are exempted from the minimum wage and overtime requirements of the FLSA, provided they meet certain tests regarding job duties and responsibilities and are compensated on a salary basis. Minimum Wages in the States By law, states are allowed to establish their own minimum wages and regulations. However, anytime the state minimum wage differs from the federal minimum wage, the higher rate applies. For specifics and updates on the minimum wages and regulations in all 50 states and the District of Columbia, see: Minimum Wage Laws in the States from the U.S. Department of Labor. Enforcement of the Federal Minimum Wage Law The Wage and Hour Division of the U.S. Department of Labor administers and enforces the Fair Labor Standards Act and, thus, the minimum wage with respect to private employment, State and local government employment, and Federal employees of the Library of Congress, U.S. Postal Service, Postal Rate Commission, and the Tennessee Valley Authority. The FLSA is enforced by the U.S. Office of Personnel Management for employees of other Executive Branch agencies, and by the U.S. Congress for covered employees of the Legislative Branch.Special rules apply to state and local government employment involving fire protection and law enforcement activities, volunteer services, and compensatory time off instead of cash overtime pay.For information on enforcement of state minimum wages and other state labor laws, see: State Labor Offices/State Laws, from the US Department of Labor. To Report Suspected Violations Suspected violations are abuses of federal or state minimum wage laws should be reported directly to District Office of the U.S. Wage and Hour Division nearest you. For addresses and phone numbers, see: Wage and Hour Division District Office LocationsFederal law prohibits discriminating against or discharging workers who file a complaint or participate in any proceedings under the Fair Labor Standards Act.

Quantitative Research Article Example | Topics and Well Written Essays - 1000 words - 2

Quantitative Research - Article Example sures that the researcher is neutral and not biased to the positive or even the negative side but stands neutral in order to solve the problem at hand. The literature review should be relevant to the problem being looked into and well understood to the researcher. The researcher must be in a position to understand what is really required of him so as to solve the problem at hand. The review might as well as include some other investigations that have been carried out on the problem or a problem related to the one in question. After having understood the problem the researcher should be able to identify the variables that affect or interfere with the research. If the variables have an effect on the outcome, then he or she ought to have to ways to neutralize or reduce the effect of the variables to achieve the desired results. The variables may either be dependent or independent variable, where the independent variable is the effect variable set by the investigator and it may also be considered to as the factor while the dependent variable is the observed or effect variable that is not set by the investigator. The tentative prediction or explanation of relationship between two or more variables to the problem at hand must also be looked into. It helps the investigator to translate the statement of the problem into a precise and ambiguous prediction of the outcome. Some research ideas may not have a definable hypothesis especially when they are descriptive. Hypothesis statements are most applicable in intervention and evaluation studies where comparisons are done on correlation for relationships. The objective in the research on English language learners is to help them achieve a better academic performance so that they may be in a get together with their peers in terms of class performance. Questions on how to achieve the objective should be formulated and suitable answers to obtained. In the English language learners case the major question should be how to

Media Ethics Case Study Example | Topics and Well Written Essays - 1250 words

Media Ethics - Case Study Example The media house’s reporter went ahead and released the story on Ashe’s health condition overseas prior to Ashe’s consent which forced the athlete to publicly admit his health condition when he was not yet prepared. The actions of the reporter were not in line with how journalists even back them ought to have conducted themselves especially in regards to moral and ethical duties as a major newspaper like USA Today. The chief ethical issue that arose out of this case had to do with the reporter’s express refusal to wait a little longer before publishing the story. The reason that he gave for doing exactly this was that the public needed to get to know this information. These actions of the reporter did not serve any level of good informative justice to Arthur Ashe (Foreman, 2010). There are various ethical facts that a reporter or journalist has to take into consideration before making an ethical decision as regards to Arthur Ashe’s case. One thing that we have to consider also is that the athlete put himself out there in the public domain the moment he decided to be a professional tennis player and become one of the leading opponents of the South African apartheid regime. A journalist could have therefore argued that a person of such social standing could be appropriately considered as a celebrity and social icon (Foreman, 2010). The other fact that had to be considered was that Ashe being an athlete, he had connections and obligations to his sponsors or some media outlets. This therefore means that he was contractually obligated to maintain a specific image. All these factors mean that he had to maintain some form of responsibility to his sponsors and fans in social and economic terms as well. The person to whom a journalist is responsible to will always tend to change depending on the circumstance. Journalists always tend to state that they are ultimately

Mixed martial arts vs Traditional Martial Arts Essay Example for Free

Mixed martial arts vs Traditional Martial Arts Essay Fighting and violence is one of the biggest problems in society today. MMA, to many people, is only promoting this as a value, instead of an issue. Another battle that this bloody sport is fighting is for its own legitimacy. There are plenty of other sports that have some fighting, but no one questions the legitimacy of sports such as ice-hockey, in which there is a fight at least once a game, or football (Frisht n. pag. ). MMA is also a relatively new and has also taken a large step from where it started, having been illegal in all 50 states shortly after its institutionalization (Ramirez n. ag. ). And even at that, UFC is the only nationally legal organization for MMA. Not only is it fighting for its authenticity as a sport, but it is fighting for recognition as a martial art and fighting style, as well. Some specialists and fighters argue that it is a martial art all its own. Others argue that it’s nothing more than a rip-off of the greatest martial arts that have come before it. Finally, other, more secular people rationally conclude that it cannot be considered a traditional martial art at all and is barely acceptable as a sport. But this also puts these people in the perfect position to be attacked by a very simply answered question: Why can’t MMA be considered a traditional martial art? To begin, one of the biggest differences between MMA and traditional martial arts is the purpose for which they were developed. MMA, for example, was developed as nothing more than a style for cage-match entertainment. Traditional martial arts, however, were developed for a variety of different reasons, mainly self-defense. For instance, Jiu-Jitsu and Ninjitsu both derive from ancient Japan as a means for the people to defend themselves against the Samurai (Browning n. pag. ). Similarly, Tang Soo Do was developed in Okinawa and Southern Korea under ancient Japanese influence (Yi n. pag. ). Not only is the purpose of MMA something that sets it apart, it is a difference that sets the stage for several other staggering differences. To continue, purpose is intertwined with origins. Many traditional martial arts come out of the ancient oriental regions as means of self-defense due to the areas unsafe and sometimes unstable societal environment. Thugs, brutal imperial fighter, and common bandits all posed a threat to civilians and those who didn’t particularly fancy their emperors, such as the Okinawan farmers under the oppression of the imperial Japanese samurai (Frisht n. pag. ). A handful of traditional martial arts even boast origins in Brazil, such as the Brazilian variants of Jiu-Jitsu. MMA, however, comes out of America and Europe as a means of entertainment (Greene n. pag. ). Next, Style is the biggest difference between traditional martial arts and MMA. Traditional martial arts are very focused on detaining or incapacitating an attacker. Many traditional martial arts accomplish this by utilizing non-lethal locks and strikes. Traditional martial arts are also guided by morality and law. When faced with non-lethal force, only non-lethal force is permitted in return. When faced with a serious, but non-life-threatening situation, only an equal amount of lethality is permitted. MMA, on the other hand, is much more brutal and borderline senseless (Greene n. pag. ). Also, where traditional Martial Arts would seek to just incapacitate using locks, MMA seeks to go above and beyond the required force, relying on strength where traditionalists would’ve chosen technique. When, relying on strength as a sole asset in combat, as described by Master Bob Cameron, a fighter’s combat variables become very dependent on their opponent. If their opponent is stronger and strength is the only strategy they hold as an asset, loss is pre-determined. Technique, however, allows one’s variables to be much more independent of their opponent’s. Using technique over strength allows a martial artist to apply their whole body to ascertain one goal; it allows a fighter to turn their opponent’s own strength against them, using it in their favor (Cameron n. pag. ). At last, the final reason MMA cannot be considered a traditional martial art is its training style. MMA takes a very solo approach to training, as it is a solo sport. A lot of its training is based on punching, kicking, and striking an inanimate target. Martial arts, traditionally, however is trained in a group. This allows a martial artist to test, study, apply, and perfect a technique on another martial artist, which drastically affects and differs the applicability and effectiveness of the two styles. In a real-world scenario, MMA is not very realistic, due to its brutality and aggressiveness. Traditional martial arts, however, allow an artist to realistically and safely incapacitate an attacker (Greene n. pag. ). The realistic training styles of traditional martial arts allow it to be much more effective in combat. To conclude, MMA and traditional martial arts have more distinguishing differences than are calculable, the most distinguishing being purpose, origin, fighting and training styles, and applicability. Although, many take their side, those who argue that MMA is a traditional martial art are fighting an uphill battle in a mudslide due to their scarce and obvious lack of support. The differences between the two create a gorge miles wide with no bridge that may never have been meant to have been crossed. Furthermore, these staggering differences clearly prove that MMA cannot be considered a traditional martial art.

The Latest Treatment for Migraines :: Health Medical Headaches Essays

The Latest Treatment for Migraines Headaches are among the most common health complaints today. According to the National Headache Foundation in Chicago, 45 million Americans suffer from recurring headaches—16 to 18 million of which are migraines (1). Migraines are vascular headaches because they involve the swelling of the brain's blood vessels (2). The occurrence of migraine headaches, contrary to popular belief, is a disease. If you suffer from migraines you might be used to people comparing your migraine to a headache or trying to blame these "headaches" on you and your lifestyle. However, migraines are caused by the expansion of blood vessels whereas regular headaches area caused by the constriction of blood vessels. Although certain things such as harsh lighting, movement, or chocolate may trigger a migraine, the actual cause of this vessel swelling is unknown and may vary from person to person. Currently, there is no cure for migraine (3). One theory as to the cause of migraines lies in excitement of the nervous system caused by stress, anxiety, or some unknown (4). A more recent form of treatment known as neurobiofeedback actually works by allowing patients to train their brains to function at a more relaxed mental state. The success of this treatment may indicate that increased neuron activity is one of the more common causes of migraines. Neurobiofeedback has been identified as successful for migraines precipitated by PMS, food allergies, or stress. It is not clear exactly how food allergies are related to increased nerve activity. Stress, however, regardless of the type, seems to be strongly correlated with migraines as it will determine the severity of the headache. Neurobiofeedback goes to the root of this problem and, as a result, is one of the more preferred methods of treatment (5). Biofeedback, in general, is a technique in which the body's responses to specific stimuli are measured in order to give patients knowledge about how they physically react to various events. In the case of headaches, patients can condition their mind or body to react differently to pre-headache symptoms and prevent a headache from occurring (1). Neurobio or electroencephalogram (EEG) feedback, specifically, measures brain wave activity and feeds back to a patient their own brain wave patterns so that they can modify these patterns through game-like computer simulations (6). Why does this work? Brain waves are recordings of electrical changes in the brain.

Criminology Essay Essay

Within the past decade, a new school of criminology has come into being. I use the term â€Å"school† here in its somewhat figurative sense, to refer to a group of people held together by certain shared beliefs, teachings, and opinions; that is, I use it in the same sense as it was used of the Italian â€Å"positivist†school of criminology of a century ago. Within its brief life, this new school has been referred to in a variety of ways. It has been said to propound a â€Å"new† criminology; a â€Å"radical† criminology; and a â€Å"critical† criminology. For a variety of reasons, however, none of these terms seems to me to be particularly satisfactory. For one thing, there is nothing very new about the ideas which this school espouses; nor do they have a monopoly on radical or critical views-always assuming, of course, that the terms â€Å"radical† and â€Å"critical† have any meaning left at all, in political and social discourse. For another thing, claims to novelty, in criminology as elsewhere, are bound by nature to be pretty transient things: somebody, someday, is going to come along with a newer criminology, a still newer criminology, a newest criminology, and so on.’ But the basic objection to all three terms is that they do little to clarify the character of the criminological views of the school in question: for the most part, the members of that school are (or at least claim to be) marxists. The term â€Å"marxist†is itself not free from ambiguity, of course. Among those who are called (or call themselves) by that name, there are many theoretical and doctrinal differences: there are also crypto-marxists, neo-marxists, and (for all I know) quasimarxists, as well as Maoists, Leninists, Trotskyites, Stalinists and so on. All too often, there is only the most tenuous relation between the views of these groups and the political and social theories of Marx himself; and as is well known those theories them1 This has already happened. Professor James Q. Wilson, in his introduction to Thomas Reppetto’s (1974) book Residential Crime writes that â€Å"there is slowly arising a ‘new criminology’ to supplant traditional criminology.† Wilson tells us that this new criminology â€Å"considers crime from the point of view of the victim, treats particularkinds of offenses (e.g. residential burglaries,stranger-to-stranger assaults), and considers explicitly the effectiveness of alternative preventive strategies.† He adds that Reppetto’s book â€Å"is a good example of the new criminology.† In fact, about all that Reppetto’s book shares with Taylor, Walton, and Young’s book The New Criminology is that both books are printed on paper. This content downloaded from 149.171.67.164 on Tue, 23 Apr 2013 06:31:19 AM All use subject to JSTOR Terms and Conditions A Critique Marxist of Criminology selves underwent several changes during and after Marx’s life. Nonetheless, it seems appropriateto refer to the school of criminology discussed in this paper as marxist-or as marxisant,to use Douglas Hay’s felicitous term (Hay 1975a, p. 61). Several of the leading members of this school now call themselves marxists, though they did not all do so originally; and many of the main theories and concepts which they employ in their attempts to explain crime and societal reaction to crime are undoubtedly ones which are commonly imputed to Marx. (In particular,they place great emphasis on the social relations of production, and employ a concept of â€Å"class†based on those relations.) But given the considerable doubt which still surroundsat least some of the writings of Marx and Engels (see, e.g., Hirst 1975; Singer 1979), and some reservations (to be discussed further below) about the relations between those writings and the criminological writings with which I shall be concerned, it seems best not to assume a priori that those relations are necessarily very close; hence I shall write the word â€Å"marxist† with a small vm throughout, except where reference is to Marx himself. It is also important to note that I am not here concerned to question the cogency, coherence, or correctness of marxist social theories in general.2 Though undoubtedly important, such a task is far beyond the scope of this paper. My concern is rather with the application of those theories to criminological problems, including problems about the origins, nature, and enforcement of the criminal law. The school of criminology whose works I shall review may be marxist;but it is also a school of criminology, though not all of those whom I shall discuss describe themselves professionally as criminologists. Why are certain acts defined as criminal? Why nonetheless do certain people commit those acts? What is done to those people, and why? It is with questions of that kind that we (and the marxist school of criminology) are concerned. 2 Or in particular, e.g., the â€Å"theory of surplus value,† according to which capitalistsexploit labor by extracting surplus value from their work in the form of profits-a theory first expounded by Marx in 1865 (Marx and Engels 1968). I cannot see any conditions under which this â€Å"theory† might turn out to be false; in any case, it appears to entail little by way of predictions about crime. This content downloaded from 149.171.67.164 on Tue, 23 Apr 2013 06:31:19 AM All use subject to JSTOR Terms and Conditions The purpose of this essay, then, is to analyze the criminological theories and claims of a group of writers, most of whom are marxistsor approach the study of crime from a marxist perspective. I begin by describing the intellectual origins of the new marxist school. I describe the central tenets which most members of this group appearto hold. I then describe some empiricalwork done by these criminologists, and related work done by historians, sociologists and other scholars, which has many affinities with marxist criminology. I offer a brief critique of some of the views of this school, and conclude with a provisional assessmentof the impact which marxist criminology has had to date. A caveat is in order at the outset. I think it is illuminating to compare the contemporary marxist school of criminology with the Scuola Positiva which revolutionized criminology a century ago. But the analogy may be unfair and misleadingif it is pressed too far. Contemporary marxist criminologists do not refer to themselves as a â€Å"school,† so far as I know; and they are by no means as self-consciously united in opinion as were Lombroso, Ferri, and Garofalo.3 On the contrary, they differ among themselves on a number of points, and they may well regard some of those differences as important. I shall try to document some of this diversity of opinion, even though it is mainly with areas of agreement that I shall be concerned; and wherever possible I shall cite chapter and verse from specific writers for specific views. Those views should not necessarily be imputed to anyone else. I. Origins of the Marxist School of Criminology In order fully to appreciate a body of social or philosophical theory, it is often helpful to begin by considering its intellectual history and the circumstances in which it arose. This is clearly so in the case of recent marxist criminology. Thus, if one were to choose a single book by which to date the birth of the contemporary marxist school, that book would undoubtedly be The New Criminology, by Ian Taylor, Paul Walton, and Jock Young, 3 There were, of course, important differences of opinion between Lombroso, Ferri, and Garofalo. For a discussionsee Mannheim (1960), especially pp. 23-29. This content downloaded from 149.171.67.164 on Tue, 23 Apr 2013 06:31:19 AM All use subject to JSTOR Terms and Conditions

Mother and Twin Brothers Eli Essay

In The Droughtlanders, by Carrie Mac, Twin brothers Eli and Seth, both Keylanders, live inside a privileged and protected city surrounded by huge walls to protect them from the filthy, sick Droughlanders. Eli’s mother teaches him to view Droughtlanders sympathetically and Eli changes his opinion about them. As a result Eli joins a rebellion group against the Keylands. Initially Seth is furious about Eli’s decision and attempts to hunt Eli and kill him but ultimately realizes the truth and joins his brother. At the beginning Eli and Seth have a bitter hate for each other which intensifies due to their different view points regarding the Droughtlanders. In the end, they make up and the hate they had between them fades away. Right from the start Eli and Seth do not get along, this relationship soon turns into hate and distrust between them. Near the end Seth also changes his mind about Droughtlanders and they get along. From the beginning Eli and Seth dislike each other because of Seth’s constant harassment. Seth is constantly making harsh jokes about Eli’s bladder problem, â€Å"do you have to sit down like a girl?† (36). This quote shows how Seth bullies Eli. Seth and Eli get in a lot of fights and Seth says mean thinks like â€Å"If father wasn’t in the room I’d kick your face in† (44). Seth bullies Eli because he thinks that he is weak and pathetic. After getting in yet another fight Seth says to Eli â€Å"You really are a baby. Get a diaper, Eliza† (55). Eli hates Seth’s bullying and they never get along. They have always had a poor relationship, but it becomes worse once Eli sympathizes with the Droughtlanders. Seth and Eli’s relationship and distrust gets even worse. When the explosion goes off where their mother is, Eli cries â€Å"Maman. She was in there, Seth† (45). Eli had a very strong connection with his mom, but Seth not so much. Eli tells Seth how their father killed their mother and Seth whispers into his ear â€Å"Say that one more time, or to anyone else, ever, and I will kill you† (54). This quote demonstrates how seriously angry they are with each other. Eli tries to tell Seth that their mother was a rebel but Seth responds â€Å"That is the stupidest thing I have ever heard you say† (56). This quote illustrates how much distrust they have between them. When Eli secretly leaves to look for the Droughtlander rebels, Seth views him as a traitor and this betrayal leads to Seth hunting Eli. When Seth finally catches up with Eli, he tells Seth the truth about their mother’s death and how their father was responsible. Seth also comes to accept the Droughtlanders for the decent and ill-treated people they are. Eli and Seth find each other in a forest. â€Å"When Eli heard the name he’s not been called in so long, he felt some thing snap with a sharp, invigorating pain. Keenly aware of his intentions, he brought out his own knife and in one fluid motion flicked the wider blade open, turned and plunged the knife through Seth’s pants and as deep as it would go† (300). It is this moment that Seth gains respect for Eli and starts to question his own beliefs. After Seth is captured he does his sin inventory and comes to realize how horrible of a person he was. Although Eli is still very angry with Seth, Seth says, â€Å"I’m sorry, Eli, for being such a terrible brother† (317). This is the start to their relationship reuniting. They discuss and finally agree about the tragic events that lead to their mother’s death. Sabine, their triplet sister, is also there and for the first time they all connect peacefully. During the circus they all collapse and are sent to the infirmary. â€Å"They speculated on why only now they felt a connection† (323). They figured it was because this was the first time they were all happy together. In the end, Seth and Eli are no longer enemies and can be happy. The relationship between Seth and Eli started with mutual hostility and ended in admiration. It is a unique relationship between Seth and Eli in search of the truth. Eli pursues the truth of his mothers legacy as Seth searches for the truth about Eli’s defection.

Seabiscuit essays

Seabiscuit essays Ever wonder what life was like someone who lived hard times in the depression era? The movie Seabiscuit a film about a boy growing up in the early 90s in the depression. The depression struck The United States economy hard when billions went right down the drain and was worth nothing. This tragedy hit the workforce of America with a loss in jobs and the price of ones belongings hit rock bottom. The films story is about one boys troubles he goes through trying to make it in would of hardship. He takes up horse racing as a way to make a living but struggles to make rent and to eat what he can. Until one day a lucky brake comes his way. It shows how the boy Red grew up at home and then was forced to live with someone more fortunate by his parents. As the story goes on the boy quickly portrays a vision to the viewers that he is in great need help. The relationship he has with the whole society is just excruciating. He feels he has no friends and must make up stories just to hold a conversation with another being. It seems that every chance he gets hes in a fight; it doesnt matter with who, just anyone that he comes across, even if the opposing fighter is twice his size. Like when he was at the horse stable picking a fight with 4 people at the same time, and they were even all bigger then he was. Toward the beginning of the story the horse trainer sees the young boy talking to a horse and notices how crude he is when talking to the horse. Even when talking to the people in his life he has the actions that he just doesnt care about anyone. A big example of competition is displayed in this story. Through out the entire film the boy wants to be the best, he tries his heart out in every way to beat anyone who is in front of him. If someone is better then him he sees this person as a target and goes after it. He was let go into the world at an early age and was forced to defend ...

Content Marketing Editorial Calendar How to Get Organized (Template)

Content Marketing Editorial Calendar How to Get Organized (Template) Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found an editorial calendar to be the perfect solution. Even those that dont  have that problem have been using a content marketing editorial calendar for years. So, what about your organization? Could you benefit from adding an editorial calendar to your content marketing plan? Most of us know that the answer to that question is yes. We know that the  number one way to get traffic is through  the very habits that an editorial calendar will help us develop- organization  and consistency. However, a lot of marketers  still struggle with knowing exactly how to set up and use a calendar to achieve their goals. If that sounds like you, its time to learn what journalists have known for decades: editorial calendars are essential for maintaining busy, successful publishing schedules. The Best Way to Get Organized With a Content Marketing Editorial Calendar via @ Table of Contents: Free Editorial Calendar Template What Do You Need to Build an Editorial Calendar? What Is Content Marketing? What is a Content Marketing Editorial Calendar? Why Should Content Marketers Use an Editorial Calendar? Two Types of Editorial Calendars: Spreadsheets vs. Software Getting Started With Your Editorial Calendar Strategy Outline a Basic Publishing Schedule Building Calendar-Based Workflows Managing Your Calendar First, Get Your Free Editorial Calendar Template Failing to plan is planning to fail. Youve probably heard that quote before. Theres good reason for that. It holds true. Especially for content marketers. Without proper planning, content is liable to fall flat. Or not get done on time. Or at all. Speaking from experience, creating better content more consistently starts with strategic use an editorial calendar. If you dont have one yet, though, youre in the right place. You can build one fast with this free Excel-based template below. Then when youre ready to upgrade, consider an alternative like . Now, theres no excuse not to get organized.What You Need To Start A Content Marketing Editorial Calendar There is no shortage of free templates available for creating your editorial calendar. Some are digital, and some are even written out on paper, but none are more prepared for the modern age than the fully digital options. The best part about using a  paper editorial calendar is that it can help you start the habit of using one to plan your content marketing. Eventually, you'll need bigger and better tools, but this is a great way to start out without making a major financial investment. No More Spreadsheets: The Digital  Content Marketing Editorial Calendar When you're ready to upgrade, a tool like   can provide a fully digital solution, connecting  your content calendar directly to your WordPress blog and social media networks. This powerful tool combines social media and content marketing scheduling with a robust productivity tool that will allow you to share tasks with your team and leave comments or critiques on their work. You can also schedule your blog posts with a drag-and-drop ease. Start a free 14-day trial or schedule a demo now. What makes @the best marketing calendar platform available right now? What Is Content Marketing? Before we get too much farther into the importance of editorial calendars themselves, it's essential that both you and your team fully understand what content marketing really is. We often  hear buzz words like "content marketing" and "editorial calendar" without fully understanding their implications. According to Wikipedia, content marketing is: "Any marketing  format that involves the creation and sharing of  media and publishing content  in order to acquire customers. This information can be presented in a variety of formats, including news, video,  white papers,  e-books,  infographics, case studies, how-to guides, question and answer articles, photos, etc." In short, it's marketing that doesn't suck. It's  marketing that's actually helpful to its audience. But, what does strong content marketing actually look like? Let me share a simple example. Weber Nation Popular grill manufacturer Weber knows how to do content marketing. A few years ago they launched a new site called "Weber Nation" that is  100% committed to helping its audience. It  provides tips on grilling the best steaks, caring for your grill, and how to use a great grill to entertain your guests. While the advice works  great for customers of actual Weber grills, owners of any grill brand can benefit from their information. Their efforts paid off so well, they doubled down with an iOS app. What does that tell you? Content marketing is worth the investment, and it's not just for startups. Does this mean that everyone who visits  their site will purchase a Weber grill?  Probably not, but it's likely that Weber has gained millions of new fans that could all be potential customers. It's not about a quick sale. It's about building an audience that trusts you long-term. That is the ultimate goal of content marketing. Recommended Reading: The Most Complete Content Marketing Process You Need to Get Organized What Is A  Content Marketing Editorial Calendar? Most of us are familiar with the idea of a traditional editorial calendar that helps us visualize our content publishing on a calendar-like interface, but how does that differ from a content marketing editorial calendar? Content  marketing is highly strategic. That means you need to understand your audience, what motivates them, and what they need to hear from you in order to make a connection to your brand. A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird's-eye view of what is going on. However, it should be expanded to fit all the different channels a marketing team specifically would care about. Overall, it should accomplish the following: Provide a place to generate post ideas and key topics. Assign writing and other editorial tasks to key members of your team. Create a publishing schedule that helps you maintain a consistent presence. Allow you to make in-process adjustments with drag-and-drop ease. Visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. A content marketing editorial calendar gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. In part, it is a strategic marketing tool. In another way, it is a place to keep your team organized and on top of things. Both of these things are going to be very important as you move ahead. Recommended Reading: 81 Most Essential Content Marketing Tools and Software You Need to Be Successful Why Should Content Marketers Use An Editorial Calendar? Journalists and news publishers understand the value of editorial calendars. They’re essential tools for planning ahead and sticking to deadlines. Without them, it’s extremely difficult to plan content around centralized themes (think how magazines target themes each issue), or to even know who’s doing what, and when. In other words, creating content consistently without a calendar is like driving a car without a steering wheel. It doesn’t work. Smart content marketers understand this, too. However, even if you know why you need editorial calendar software, it’s possible your boss is tougher to convince. This may be especially true if the person holding the credit card isn’t actually a marketer. If this situation sounds familiar, stick with us through this post. We’re going to show exactly what you can accomplish with editorial calendar software. If you want to create great content consistently, it pays to know what you’re going to do before you do it. As we like to say at , â€Å"plan your work, then work your plan.† When it comes to planning, too many content marketers just wing it. â€Å"Winging it† isn’t a real editorial strategy, though. It leads to creating directionless content that doesn’t produce results. Deadlines get missed, projects get planned haphazardly, and teams waste time spinning their wheels. Winging it is not a real editorial strategy.An editorial calendar helps create order out of chaos. It provides a simple planning tool for laying out: What content you’ll create. Why you’re creating that content. Who will create each piece of content. When that content will be due. That sums up the basic functionality of a content calendar. Take things a step further with editorial calendar software like , and you can also achieve the following: Successfully plan out coordinated content campaigns and themes. Lay out your content publishing schedule alongside your social media promotion. Manage your team member’s workflow. And that’s just scratching the surface. Let’s dig deeper and see what an editorial calendar app can do for you. What can an editorial calendar app do for you?Keep All Your Content Ideas and Projects Organized Having a great idea, only to forget it later, is frustrating. Having a great idea and simply not executing on it may be even worse. At , when we have a great content idea, it goes straight on our editorial calendar. That way, nothing gets forgotten, and those ideas get turned directly into actionable content that helps our audience and makes us more successful. Stop Missing Deadlines and Get More Stuff Done According to Parkinson’s Law, â€Å"work expands to fill the time available for its completion.† Without constraints, people take as much time as they have to get their work done. This isn’t necessarily because they’re lazily, but because it’s built into the way humans operate. This is why we also often feel like we get more done under pressure. When deadlines are fast approaching, we’re more motivated to get the work done. With a clear content calendar to keep track of your deadlines, it’s a lot harder to forget when things are due. Clear deadlines, combined with a tool for ensuring they’re enforced, results in more content getting created. It’s as simple as that. When deadlines are clear, more content gets created. Two Types of Editorial Calendars: Spreadsheets vs. Software Spreadsheets are a common editorial calendar solution. They're free and flexible. If you're just getting started, they're better than using nothing. But, they do have some downsides: Lack of automation. There's no way to automate publishing or content promotion via spreadsheet. Disconnected workflows. The calendar is separate from social networks and email platforms used to promote content. Communication is missing. Without commenting functionality, teams must rely on outside communication tools. Fortunately, there's a solution. Why Use Editorial Calendar Software? Technically, you can use spreadsheets to build editorial calendars. They work well enough and they’re cost-effective. However, their functionality is fairly limited, they can be time-consuming to maintain, and ultimately, they aren’t a ton of fun to use. Using an app instead can turn your content calendar from something you have to use, to something you actually want to use. See Everything In One Place The value of seeing your entire editorial strategy in one place can’t be overstated. With , you can see all your content in one place. This includes blog posts, social media messages (which can be toggled on or off), and anything else you're working on. You can also connect your Google Calendar so events and meeting times can be synced on your calendar: See your entire editorial strategy in one place with @Drag-and-Drop Convenience If you want to move something on a spreadsheet, you have to copy and paste it. When you have a lot of stuff on your content calendar, this can be a pain. With , you can drag-and-drop content anywhere you want on the calendar. This makes adjusting your calendar to reflect shifting priorities easy. Collaborate In One Place With spreadsheets, your calendar and communication tools are separate. As a result, discussion around projects can easily get lost. That’s why collaboration features are built directly into . Integrate With All Your Other Tools connects with other tools you’re likely using to help you get more organized and save more time. Here are some  examples: Transfer content from Google Docs or Evernote directly into WordPress. Or, use 's built-in text editor: Connect your WordPress blog to schedule posts to publish automatically. Then, use either our WordPress plugin or web app to manage your calendar. Hook up all your social networks to schedule all your social media promotion in advance: Plus, with advanced features like Best Time Scheduling and ReQueue, keeping your calendar full of social media posts takes minimal effort. Automatically add UTM tags to every URL on every piece of content published through . This helps improve tracking in Google Analytics. Convenient Color-Coding It seems like a small detail. However, if you’re used to planning content in spreadsheets, you probably have elaborate color-coding schemes set up to make them easier to understand. You don’t have to lose this when moving up to . Every item you place on your calendar can easily be color-coded for quick recognition. Store Drafts for Later (and Never Lose an Idea Again) Have an idea for a post you don't want to lose? Or, do you have something in progress you won't be able to finish until a later date? No problem. Just click an item on the calendar drag it into your Drafts bin: Getting Started With Your Editorial Calendar Strategy If you're going to try and implement an editorial calendar with your team, you will need to be able to make the case as to how it will help you grow your traffic and improve your business. This will take you right back to some of the things we discussed earlier in the guide about the business value of content marketing as a whole. Here are some key benefits to communicate: Better visibility across projects and campaigns. Everyone knows when each piece is publishing, and who is responsible for it. Ability to finally get organized. Disorganization leads to frustration and lack of productivity. Reducing the number of missed deadlines. No one likes missing deadlines. But, without a calendar to track them, it happens. Spending less time planning and more time executing. Spending time planning and getting organized saves more time later on. Those are some strong benefits that most any marketing team will get behind. Understand Who You're Talking To With Personas It's cliche to say that you need to understand who your audience is, but it couldn't be more true. Not only do you need to make sure that you understand your audience, but your entire team will need to know who they are as well. A good place to get started would be with some basic customer profiles  or audience personas. Take An Inventory Of Your Team Who's on your team, and how will each of them be contributing to the end product? This may sound simple, but it is an important question. If there is only one of you on your team, this step may be better spent writing down some of the tasks that will need to be completed and the order in which you will do them. Here are some roles that'll likely be working off your calendar: Writers. Designers. Project Managers. Social Media Managers. SEO Specialists. Content Strategists. If they're on your marketing team, they can get value from your editorial calendar. Develop a Basic Channel Strategy Not all content is equal, so you should decide what yours will look like. The basic starting point is usually a WordPress blog, but you might have other channels, too. Those include: Social media (broken down by network). Email marketing. Video platforms. Landing pages. Webinars. Courses. The world of content marketing is vast. And all of it can be planned on your calendar. Find Your Content Core The content core is the intersection between your brand's purpose and your customer's interests. Understanding this will help you plan content that's both: Relevant to your audience. What do they want from you? Delivers results for your business. How will it attract the right audience to your company? How Will You Plan? Most teams that use content marketing editorial calendars like to have regularly scheduled meetings to plan out their content. Decide if you'll do one of the following: Run group brainstorming meetings. Great ideas can come from anywhere. Leave content planning to an editor or strategist. These folks are closest to the data that will guide you to success. A mix of both. This way, you can take advantage of the pros for each approach above. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Outline a Basic Publishing Schedule Determining how often you will publish new content will also determine how far ahead you plan your content. This is a very subjective question. Now, your publishing frequencies may vary depending on each channel. Here are some starting points if you're fresh to the content game. Your Company's Blog Your Brand's Social Media Presence Your Organization's Email Marketing Schedule You're most likely sending marketing emails either daily or weekly per list segment. So, here are the best times to send those emails (according to 10 studies): Videos, Landing Pages, White Papers, eBooks and More If it's content, it can go on your editorial calendar. Not everything necessarily needs to be on a fixed schedule. For example, landing pages and white papers might be things you create on an as-needed basis, rather than making up your bread-and-butter content. But, the best way to keep it all organized is to plan everything on your editorial calendar. That's the key takeaway here. Building Calendar-Based Workflows Calendars can support your entire content marketing workflow. Here's how. Brainstorm Topics and Campaigns Before you can use your calendar, it needs content. One simple process that's worked well at is to run a 30-minute content planning session. Here's how the process works: Spend ten minutes writing down ideas. Have each team member jot down ideas on Post-It notes (one idea per note). Spend ten minutes scoring those ideas. Put those ideas up on a board. Read each one out loud. Then, have each team member score them on a three-point scale (3 = Awesome, 2 = Meh, 1 = Dud). You'll end up with ideas that fall into all three categories, and that's okay. This isn't about shaming anyone. Spend ten minutes selecting the very best topics. Take all your ideas that scored mostly 3's, and decide which are the very best. These will go on your calendar. This video offers a more detailed breakdown on how this process works:Map Content to Marketing Funnel Stages Next, map each topic to a marketing funnel stage. You'll need content that fits each of the following stages: Top of funnel. This is content that broadly interests your audience, but is only loosely connected to your brand. People looking for this content are likely not aware of your company or product yet. Middle of the funnel. This is content that speaks to potential customers who are considering buying the type of product or service you offer. Bottom of the funnel. This is content that converts shoppers into customers. Here's what a basic marketing funnel looks like: The majority of your content will likely be top of the funnel, since these topics typically generate the most interest. However, content increases in value, even as it decreases in volume, the further down the funnel you go. Establish Clear Workflows Figure out which steps are required to create a single piece of content. Then, determine how long each step should take. You can do this easily by first figuring out what needs to be done. Create a list: Generate an idea. Determine deadline. Do keyword research. Write an outline. Write content. Handoff for graphic design. Review and content. Ensure content is optimized. Write social media posts to promote content. Draft email copy to promote content to your list. Schedule publish date and time. That's a hypothetical checklist for a single piece. Next, figure out who is responsible for each step. Now, this list might look like this: Ideation (team/strategist). Determine deadline (editor/manager). Keyword research (strategist/SEO specialist). Write outline (content writer). Write content (content writer). Design graphics (graphic designer). Review content (content writer/editor/manager). Ensure content is optimized (editor/SEO specialist). Write social media posts (content writer/social media manager). Draft email copy (content writer). Schedule publish date and time (editor/manager). These don't necessarily need to be assigned to specific job titles; just tasks or roles different team members may fill, depending on your team size and structure. Now, figure out how long each step should take. Having your team use a time tracking app like Toggl can help you estimate this more accurately. To get started, determine how long each task usually takes right now, per step. At this point, the list might look like this: Ideation (team/strategist - 30 minutes). Determine deadline (editor/manager - 5 minutes). Keyword research (strategist/SEO specialist - 2 hours). Write outline (content writer - 2 hours). Write content (content writer - 8 hours). Design graphics (designer - 4 hours). Review content (writer/editor/manager - 1 hour). Write social media posts (writer/social manager - 1 hour). Draft email copy (content writer - 1 hour). Schedule publish date and time (editor/manager - 5 minutes). These times are completely hypothetical for example purposes only. Next, determine how many work days this entire workflow will fill. Then, add two weeks. That's how far out in advance your content should be placed on your calendar. Finally, map this all out to a checklist your team can use. If you're a customer, this can be done with Task Templates. These are reusable checklist templates that can be added to each piece of content on the calendar. Select a piece of content on the calendar and click the Template icon: Next, click Add Template: Then, enter steps to complete each task. You can also assign team members and due dates to each step: These can easily be re-ordered any way you'd like: When you click each task, it'll show the whole team that step is complete. This will be reflected by the completion percentage on the calendar: Each time a team member checks off a completed task, it'll be reflected on the Team Performance Report, which tracks everyone's overall productivity:Add Content to Your Calendar Now you're ready to add content on the calendar. As a reminder, take the estimated amount of time each piece, and add two weeks. This will give your team enough time to get each piece created, without constantly pushing up against deadlines. If you're using the template in this post, complete each field in the spreadsheet per piece of content: For customers, select a day on your calendar. Then, add the Content Type: Give your content a headline (plus add a description and any tags you'd like to use for organization): Assign an owner, color-coded label, and set the publish date and time: Hit Create Blog Post (this button text will change according to the content you're creating). Next, you'll be able to add tasks or a task template: The content will now appear on your calendar: Communicate and Collaborate on Content As you're creating your content, you'll need to communicate with everyone on your team. You've got two options here: Use a chat app. Slack and HipChat are popular options. Use calendar software with built-in chat. incorporates Discussion Threads for this purpose. If you're using , click the Contributors icon on the right, and make sure all required team members are assigned to your piece of content: Now, you can pass comments and trade files back and forth: This ensures no notes get lost  and helps manage version control. Publish! If you're using with the WordPress integration, your post will automatically publish at your specified date and time. If you have social media campaigns and email newsletters promoting your content, you can create and manage those in , too. For those using spreadsheets, you'll need to make sure everything is lined up in your Excel or Google Sheets calendar, your social scheduling tool, and email platform. Recommended Reading: Marketing Workflow Management: How to Prevent Last-Minute Emergencies Managing Your Content Marketing Editorial Calendar So, you've decided to take the plunge and start using an editorial calendar for your content marketing. You've made the right call. Not only will you find yourself producing better content, but you'll also become more consistent with your publishing. In turn, it should lead to a steady increase in traffic. As you go, there are seven things that you are going to need to keep an eye on at all times. 1. What's Happening This Week? What's Happening Next Week? If you are doing it right, you should have an answer to these questions at all times. How does your calendar make this easier? 2. Does Your Team Know What To Do? Tools like allow you to assign tasks to each member on your team, making communication easier than ever. Everyone should know what they are supposed to do, and when they are supposed to do it. 3. Is There Healthy Communication? Discussion about a new piece of content and how to make it better should be a normal part of the process. You should have something in place that allows you to have discussions, and share thoughts with your team. 4. What About The Assets? Images and graphics can be important elements for great content marketing. Who will be responsible for them, and how will they be assigned? Again, makes this pretty easy with simple tasks that can be assigned to each team member. 5. Implementing Editorial Review At our office, we use a peer review process to improve the quality of our work. Gathering feedback from our peers is a low-cost way to constantly improve the content that we create. Your calendar and editorial plan should accommodate for a step like this. 6. Reschedule As Needed One tip for users of a paper editorial calendar is to use colored sticky-notes rather that just writing on the paper calendar itself. This gives you the same drag-and-drop flexibility that you will find in a tool like . Keep Your Social Media In Check Too While it is often missed, promoting your content on social channels is also very important. It is really the best way to spread your content online. makes this easy, allowing you to schedule your blog posts and your social media messages on the same calendar interface. No matter what tool you choose, you need to select something that will set you up for success. I often find that those who take the time to plan, edit, and execute their editorial calendar are far more likely to succeed, and build the traffic that they need for the long run. Recommended Reading: The Social Media Schedule That Will Boost Your Traffic By 192% Start Creating More Consistent Content Now Content marketing editorial calendars aren't necessarily new, but you might be surprised at how many people choose to not use them. That's their loss  and your advantage. The content marketers that dedicate themselves to great planning and content creation  will always come out ahead. Good luck! Ready to manage your marketing with ?  Start a free 14-day trial or schedule a demo now.

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Evaluation of an international business organisation - Essay Example Fairness, honesty, and thinking on long terms are the fundamentals of the Nestle Company. The Research & Development of the company is the largest of any other food company in the world (Nestle is, 2012). The foods and beverages products of the company include almost every product needed by consumers providing them with the essence of both taste and health. These include products of baby foods, bottled water, cereals, chocolates, confectionaries, coffee, culinary, dairy, drinks, healthcare nutrition, as well as pet care and other products of foods (Our Brands, 2012). The company had started its operations in Swiss but has now spread to almost every country in the world that reflects its global presence (Global Presence, 2012). This particular study focuses on the learning of the company’s key resources and capabilities, the core competencies of the company that lead to competitive advantages, as well as the changes in the external environment of the company that might affect the company’s competencies. Nestle’s key resources have been obtained to be its Research & Development, the Human Resources and the Working Team at the company. The company has facilities for research, development and technology in around 29 countries in the world, making its R&D the largest among any other food company across the world. All the resources of R&D are brought together by the company thus being capable of providing its consumers with food solutions that are safe and reflect quality. The products are quickly and efficiently launched in the market with accordance to all regulatory measures that are necessary (Our Vision, 2012). The human resources team working in the company represents a complete business team focused on the strategic measures of the company and the successful implementation of them by the employees and every department associated with the